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第一章 前言 Chapter 1 Introduction

1.1 研究背景 1.1 Research Background

化妆品的使用已经持续了几千年，最早的考古证据可以追溯到古埃及时代的一些皇室,古埃及人经常将香水,檀香熏香和芳香疗法产品油混合应用于人体朝圣或作为防腐剂。古希腊人和罗马人也使用通常含有铅和汞的化妆品。在西方,化妆品使用的普及始于17世纪,最初是女性患者为了遮盖面部天花遗留的疤痕而使用。在19世纪，维多利亚女王曾公开宣称,使用化妆品“不当、庸俗和只有演员使用和接受”。然而,截至第二次世界大战,化妆品已经广泛应用于西方(纳粹德国除外)。

今天,全球美容和个人护理行业市场规模(BPC行业)在2005 - 2010年间增加了36%,去年达到3823亿美元。尽管在2009年受到全球经济衰退的影响,在某些地区的新兴市场，BPC行业仍然呈现稳定和持续增长的状态，特别是在亚太地区和拉丁美洲。预计这两个区域的动态将推动BPC未来在全球的销售，到2014年变成西欧市场上最大的行业领域(西欧)。下面介绍了在2005年到2010年期间BPC行业全球和区域市场价值。

The use of cosmetics was over thousands of years. The earliest archaeological evidence can be traced back to some royalty in Ancient Egypt times, where the Ancient Egyptians mixed perfume, sandalwood incense and aromatherapy products with oil applied to human bodies for pilgrimages or as an antiseptic. The Ancient Greeks and Romans also used cosmetics containing often lead and mercury. In the West, the popularization of cosmetics usage began in the 17th century and was originally intended to cover face scars of female patients healed from smallpox. In the19th Century, Queen Victoria once declared publicly that the use of makeup was “improper, vulgar, and acceptable only for use by actors”. Nevertheless, by the Second World War, cosmetics have been widely used in the West (except Nazi Germany).

Today, the worldwide market size for Beauty and Personal Care Industry (BPC Industry) has increased 36% during 2005-2010 and reached USD 382.3 billion last year.Despite the significant influence of global economic recession in the year of 2009, BPC industry still showed stable and continuous growth in certain regions with emerging markets, particularly in Asia Pacific and Latin America. It is forecasted that these two dynamic regions will drive the BPC future global sales and become equally the joint largest market (with Western Europe) by 2014. Figure below shows the global and regional market value of BPC industry during 2005 to 2010.

Cosmetics industry, also called Personal Care Products Industry, Cosmetics and Toiletries Industry, Health and Beauty Industry, or Beauty and Personal Care Industry in this paper, in which companies manufacture and/or market personal care products such as creams, lotions, perfumes or makeup, covers a fully 13 key sub-sectors (Fig. 3). Recent reports show that Skin Care is the largest sector in the BPC industry (Fig. 4). It is predicted that in 2014, Skin Care, together with Hair Care, Colour Cosmetics and Fragrances sector will become the principle contributors to global BPC sales value growth due to the booming market in Asia Pacific.

In Asia Pacific region, China represents today one of the most important and attractive BPC markets in the world due to its huge population, the increasing purchasing power of consumer and a better awareness of fashion among the younger generation. According to National Bureau of Statistics of China, the retail value of Chinese BPC products reached RMB 133.24 billion (proximately USD 20.51 billion) in 2010 with a 11.4% nominal growth compared to 2009. The total Chinese BPC market value is expected to reach as much as RMB 206 billion (proximately USD 31.7 billion) by 2014. However, in spite of本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。