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erful mega-industry involving many other sidelines and can not be defeated by any other country of the world. In recent years, many econometrists point out that the Chinese movie industry should follow American movie industry’s mode. However, people should see that American movie industry sidelines’ prosperity is on the basis of high level of development of movie industry, and situation in China is not the same. Chinese movie industry’s sidelines are just at the beginning of its long way. Ⅱ.The Subjective Causes — Chinese People’s Preference for American Movies Below there is a group of data concerning American movies’ box office receipt in Chinese market. The Lord of the Ring 3: more than 28 million RMB in three days; Finding Nemo: 33 million RMB; the Pirates of the Caribbean:22.5 million RMB; the Matrix 3: 0.3 million RMB just in one exhibition when it was showed in Beijing. When Hollywood movies have such a sweet box office receipt, Chinese domestic movies gain little in domestic market. As an investigation suggests that the animation——Liang Shanbo and Zhu Yingtai which was exhibited at the same time with Finding Nemo just gained less than 4 percent box office receipts of Finding Nemo; the action movie Two Heroes just got 13 million RMB receipts, less than one third of the Matrix 3’s. A. Chinese People’s Taste of Movies Getting Increasingly Americanized and Europeanized It seems strange that Chinese audience are so fond of American excellent movies but glance their eyes down Chinese movies which are also invested with a large sum of money and some even have great breakthrough in the movie-making technology. Why the audience becomes more and more fascinated with American movies? There is another reason besides the fact that American movies still exceed Chinese movies in quality: Chinese people’s tastes are getting increasingly Americanized and Europeanized today. As globalization is faster and faster, America as a super power has been showing its influence to the rest countries including China in every filed. From the view of Chinese people, the American culture attracts them especially. As the carrier of culture, American movies certainly have their own charms for Chinese audience. From American movies, audience can see how do Americans live; how do they study and how do they pursue their dreams. All of this content can meet Chinese audience’s curiosity. Especially in recent years, the government of America advocates that they have the most advanced freedom and democracy system, so more and more Chinese people’s curiosity are roused, and they want to see how Americans live in such a heaven of democracy. Forrest Gump is said to be a representation of American sprits, which affects several generations of the Chinese people. Most of the audiences who have watched the movie are moved by the leading actor’s strong will and goodness. They believe this is a part of American culture. When watching western movies, audience can usually be moved by the spirits of the typically features “good cowboys”. The western movies usually portray cowboys as very strong and brave figures. They have the courage of exploiting the vast desolating land and contribute to the civilization. Although some critics claim the democracy and the spirits of exploiting in the desolating western land are definitely lies. In fact the history of Americans’ exploiting on the west land is the history of India aboriginal which was full of tears and blood, but audienc