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Details of products are mentioned on screen. Hence there is a scope for informed and competitive buying.

Disadvantages

All products can not publish on web. Some products need to select and publish them.

There are some problems in web marketing like legal problem, infrastructural problem, and commercial problem.

There may be chances of hacking.

It needs IT education. So it is not that much profitable in country having illiteracy in IT.

以乐购为例——Tesco as a case example:

By applying the E-Marketing strategy in first half of the finanicial year 2007 i.e. Year up to September, the company has made ￡784 million sales and profit rate increased by 62% which is ￡54.7 million. Tesco receives about 300000 orders per week. Due to E marketing now the online grocery sale has exceeded ￡1 billion. During the Christmas 1.3million shoppers choose to shop at Tesco which record braking in UK. In 2006 Tesco launched Tesco direct product album and circulated free of cost. Where the information of every product has mentioned clearly with some product codes. Customer need to book it online or order by phone only.

合资——Joint Ventures

Joint venture consists of collecting two or more businesses together to achieve common goal. There are so many reasons for joint ventures like business expansion, development of new product, development of new market etc. rewards and risks of enterprise are also shared. Joint venture gives more resources, more capacities, increased technical expertise, access to developed market and distribution channel.

There are some disadvantages in joint ventures

Objectives of venture are not 100% clear and committed to everyone involved.

Partners may have different objectives of venture.

Different culture and style result in poor integration and efficiency.

Example of Tesco

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