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论文作者:英语论文论文属性:论文指导登出时间:2010-02-06编辑:steelbeezxp点击率:5834
论文字数:200论文编号:org201002062149356567语种:英语 English地区:加拿大价格:免费论文
关键词:e-MARKETINGSTRATEGYASSIGNMENTINDIVIDUAL PAPER
Structure / layout本论文由英语论文网www.51lunwen.org整理提供
An important difference between an essay and a report is the layout. This aspect of a report is not merely a superficial feature of the presentation. It represents important choices made by the writer regarding the range of the material covered and the relative importance of the sections in the report. It does, therefore, play a very important role in communicating meaning to the reader.
A well-structured report will have a beginning, a middle and an end. Divide the report into a sequence of headings that will guide the reader through the logical flow of the content. Think of the headings as signposts for the reader. Use main headings, sub-headings and where suitable, paragraph headings. Each should be differentiated by type (e.g. upper and lower case, bold, underlined). Though neither is essential, the decimal numbering system and bullet points are commonly used in reports.
The report should consist of:
Academic title page – the front cover - include module title, module code, my name, your name.
Report title page – as if in ‘real-life’ – addressees, report title
Contents page.
Executive summary – though it comes at the beginning, this should be written last. It is a brief (250ish words max) statement of the subject matter of the main document.
Introduction – the purpose and reasoning for the report (as per the assignment case study, NOT the academic process).
The main body of the report. – consider language / vocabulary / style & structure
NB A business report would normally end with a ‘conclusion’ or possibly ‘recommendations’. In this particular assignment, however, neither is pertinent to the content.
SAMPLE FRONT COVER (alignment centre, font size 20)
e-MARKETING STRATEGY
(UGB321)
Individual Paper本论文由英语论文网www.51lunwen.org整理提供
STUDENT’S NAME
STUDENT’S REGISTRATION NUMBER
MODULE LEADER: ALAN CHARLESWORTH