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On the new transaction model of online apparel retailing
Abstract
The statistics of the ecommerce report(Information and Communication Technology (ICT): Activity of UK Businesses, 2006) indicated that the E-commerce and E-business硕士论文定制online sales of the businesses is steadily increasing every year, it is not  because of pure web-based retailers online sales channel, but also due to online sales do bring the customer benefits.  The statistics also showed that access to the Internet rate is ever widespread year by year in UK. The number of people with access to a computer at work stood at 8.5m, a rise of 3.7 per cent from the 2005 figure of 8.2m.  Those able to access the Internet from work rose by 6.2 per cent from 6.5m to 6.9m. With the easy and more access to internet, the result is taking place, which is the ever-increasing online business volume. The author will conduct a explanatory study on the sales of apparel on the internet and explore the model which exists in today’s mainstream online apparel transactions. The apparel retailing and purchase over Amazon and EBay will be the research objective in this paper, because the two cases are two popular online business platforms.
1 Introduction
According to the ecommerce report (Information and Communication Technology (ICT): Activity of UK Businesses, 2006), the value of Internet sales rose by just over 29 per cent between 2005 and 2006, from £101bn to £130.4bn, while the proportion of businesses selling on-line rose by 4.5 per cent from 13.3 per cent to 13.9 per cent. Internet sales represented 6.5 per cent of the total sales of non-financial businesses in 2006, compared with 5.4 per cent in 2005 and 1.1 per cent in 2002. Between 2005 and 2006, Internet purchases rose by just over 34 per cent from £76.3bn to £102.5bn, while the proportion of businesses purchasing on-line rose by just under 1 per cent to
2 Literature review
2.1 Online apparel sales
2.2 The benefits the customer desire by shopping apparel online
2.2.1 The tendency for low price
2.3 The risks and barrier for the online apparel purchasing
4 Findings from the Ebay and Amazon online apparel sales cases
4.1 Amazon case analysis
4.1.1 Amazon is a typical B2c ecommerce model
4.2 The eBay cases
4.2.1 The typical C2c model

5 Discussions

Reference
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