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auctioning has impacted as a highly visible distribution mechanism. In this case, a supplier auctions off a limited number of items by using the auction primarily as a mechanism to gain attention and to attract those customers who are bargain hunters ( Dave King et al. 2006, p.98 ). For instance, airline – seat auctions by Cathay Pacific and American Airlines included in this category ( Dave King et al. 2006, p.98 ).
 
As a conclusion, auctions are one of the oldest trading models. They have been widely used for price setting on special items, such as agricultural commodities, financial instruments, and unique items - like art and antiquities. Whereas online auctioning is a relatively new concept that was initiated in the mid nineteen nineties and it enables buyers to access goods and services anywhere auctions are conducted. And there have several types of auctions, each with its own goals and procedures.
 
Forward auction is an auction in which a seller offers a product to many potential buyers. Reverse auction is effective when there is one buyer and many potential sellers. Double auction take place when there are many sellers and many buyers, buyers and their bidding prices are matched with sellers and their asking prices based on the quantities on both sides. Currently online auctioning is an extremely popular way to shop and to sell goods to a world-wide market and the reasons for the success of online auctions included benefits to sellers, buyers and electronic auctioneers as well. Sellers may be able to get a better deal via online transaction as it is less costly to set up an online auction, online auctions can help sellers saving money while the stock can be put at home and no need to rent premises outside and also hiring employee is unnecessary too.
 
Online auctions are a convenience way for sellers and saves up their time for no need to waste their time travel to the auctions hall for transactions at the same time its also can increase revenues by letting purchaser to bid as higher price that they can afford and sellers will gain greater profits. Besides that, sellers use online auction to help them to promote their product and test products starting from a valuable price in order to make known public about their products. Participating in online auction can let sellers have more chances to interact with buyers in order to create goodwill and positive feelings as well as improve customers’ relationship and loyalty. Benefits to buyer are become the second reasons for the success of online auctions.
 
Through the internet and it is convenience for the buyer to bid on online auction, free delivery and also not limited by global time differences. Providing buyers with added confidence and security and easy payments by the sellers also are one of the factors for online auction can obtain successes. Easier to find information and records containing details of the previous history of the seller and let the buyers feel secure when participate in online auctioning world. This is one of the reasons for online auctioning grows nowadays. Buyers can participate in online auctions without any geographical limitations at the same time they may have opportunity to find unique products.
 
Moreover, eBay has gathered higher – repeat purchase through online auctions as well as increase their growing popularity. Impact of the online auctions included本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。