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online auctions are used increasingly as an efficient coordination mechanism for establishing equilibrium in price, online auctions provide the requisite exposure of purchase and sale orders, and hence liquidity of the market in which an optimal price can be determined and also as a highly visible distribution mechanism in order to gain attention to customer.
 
Lastly, as the world becomes increasingly reliant on technology and the world-wide-web, it is almost certain that online auctioning will continue to grow significantly and become even more technologically advanced. Nevertheless, all in all online auction has offered great advantages in terms of finance, cost and convenience and it success will further flower with years to come.
 
References
 Dave King, Dennis Viehland, Efraim Turban, Jae Kyu Lee, Jae Lee, ELECTRONIC COMMERCE 2006: A MANAGERIAL PERSPECTIVE, fourth edition, 2006, Publisher by Prentice Hall Pearson Education, Inc., Upper Saddle River, New Jersey.
 Lin, O & Joyce, D.(2004, November), Critical Success Factors for Online Auction WebSites.Bulletin of Applied Computing and Information Technology Vol. 2, Issue 3. ISSN 1176-4120, viewed on 10 November 2007

 Online Auctioning – Advantages, 24 November 2004, viewed on 10 November 2007

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