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hat they like, they did not spend time to collect information about the market and did not be afraid of the risk associated to the expenses. Because before they browse the websites, usually they know what type they need because they know their destinations. If they would have a family trip, they will choose an economical common car. If they would have a business reception, they will choose a commercial car. Furthermore, if they would explore the wild or have an adventure, they must choose a SUV or wild car, if there were some stuffs needed to be transported, a truck is reasonably rented. All of this does not need too much consideration of the customers, they could book the type with the brand and color they prefer to, and the rental is not a large amount of expenses compared to buying a new household or a new car. In another word, the product will never bring the customers a great risk according to its price and use. They can make the reservation easily. As for some other people, as someone who rent a car from the market for the first time, they can be called the minority, maybe they do not know the procedures so clearly, so it will take them longer time to make a decision, the market is a high involvement﹙Pil F. K. & MacDuffie P., 1996﹚ to some extent for the minority, because they lack experiences, they do not know which brand they like because they did not get involved in this market before. But this is not the main stream, every new customer will become into a frequent client.

4. What is the revenue model?

According to the meaning of revenue model, ﹙Lee et al , 2006﹚, there are five main revenue models presented as sales, transaction fee, subscription fees, advertising fees, and affiliate fees. In this case, the revenue models are sales, advertising and affiliate. It is not hard to understand sales; this refers to the services or products that the organization provides. In this case, the customers can order the products online and expense some predetermined fee; the customers can pick up the products offline or the organization ship the products to the customers’ home with extra charge. It means you can enjoy a kind of service that the car you have chosen can be sent at your home without your own operation as long as you are willing to pay the charges. As for advertising revenue model, in this case, the organizations all have partnerships with the airlines, hotels which can provide revenue. They are mutually beneficial, the airlines and hotels should pay the organizations revenue, the car rentals can bring some customers for their partnerships, so do the partnerships. It is an important way for the organizations to gain revenue. Then comes the affiliate, because all the organizations have links to other websites﹙Heskett, Sasser, W. E. & Schloesinger, L, 1997﹚, the websites which have links with the organizations should give commissions to the organizations; the websites acquire higher browse frequency. As for a websites, the browse quantity is a main symbol of its vitality; more browse more potential costumers and profits.

https://www.avis.com/car-rental/content/display.ac?contentId=benefits-US_en-002457

https://www.budget.com/budgetWeb/html/en/aboutus/partners/index.html

https://www.thrifty.com/Programs/Affiliates.aspx

5. Which organization provides the best support for selling? <本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。