英语论文网

or report on your experience you may have after buying a product or trial of certain items in other for them to know how their customer feel about product bought from them.

易趣SWOT分析法-5. EBAY SWOT ANALYSIS

STRENGHT:The Company use the advantage of Customer Relationship Management (CRM). Both parties (Buyers and Sellers) subscribe with the company and information is collected by eBay on individuals. This is known as Business2Consumer (B2C) of their business. However the strong customer relationships are founded on a Consumer2Consumer (C2C) business platform, where strong business relationships occurs, for example where buyers and sellers leave feedback for each other for the next transaction to take place.

WEAKNESSES: Organizations works painfully to overcome fraud. However the eBay model does leave itself open to a number of fraudulent activities. But the company act with the issue very quickly. These includes inferior goods being marketed to unknown and suspecting eBayers. Other forms of theft could include the redistribution of stolen goods. Make it known that fraud and theft are problems with outsiders not eBay. The weakness is that mischievous individuals can exploit the C2C business platform. Many companies, systems breakdowns could disturb the trading transaction of eBay on daily bases. eBay and Paypal have suffered shutdowns and total breakdown. As technology improves for the better weakness will be less an issue.

OPPORTUNITIES: Acquisitions bring new business strategy openings. eBay has into agreement to buy off online telephone company Skype Technologies with a deal reported of about worth $2.6 billion. PC users use Skype talk to each other for free and make cut-price calls to mobiles and landlines once you have subscribe to the services. This will bring in more customers to the business and also make profit to continue to grow.

THRATS:The world Internet brands, success attract competition. Overseas competitors competing in their home markets have the technical experience that could give them a stronger advantage over eBay. It came to the notice of eBay that it has met with other USA home Internet companies when trading overseas. For example, Yahoo! Stand out in the Asian market.

Doing the same market is a threat. As with weaknesses above, the name is attacked by mischievous individuals. When e-mail sent to unknown eBayers disguards to come from eBay. Logos, and design of the pages looks just the same. However they are designed so that you input private information that the thieves can use to take passwords and identifications.

Not all costs can controlled by eBay, example shipping charges and credit card charges. With fuel prices to rise, the customer suffers the increment of delivery and postal charges. This affect the total cost of auctioned items very expensive. When provider of credit card merchants like Visa or Mastercard decide a charge for online business transaction the total cost of the same items would increase with a negative effects on the final customer of the product and will make eBay loose some of its future consumer and will affect the profit and share value of the company.

结论-6. CONCLUSION

EBay is well aware that in order for the company to maintain its competitive advantage and make it sustainable in the long run, the company must ta