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论文作者:英语论文网论文属性:课程作业 Coursework登出时间:2011-06-27编辑:anne点击率:4346
论文字数:3609论文编号:org201106271712563199语种:英语 English地区:英国价格:$ 33
关键词:爱丁堡大学文化管理论文国家跨界文化研究管理National Cultural Research and ManagementAcross Borders
摘要:一切文化形态(希克森和普格,1995年)。文化差异是文化的跨国公司冲突的根本原因。跨文化冲突现象严重,它会导致企业经营困难,成本较高,失去道德,企业外部形象受损,甚至导致企业失败。跨文化管理的中心任务是发现和分析文化差异,减少或消除文化冲突,使文化融合,建立不同文化背景的员工共同的价值观。爱丁堡大学文化管理论文简单讲述文化管理面临的问题和研究方法。
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