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Please note that, there is an appendix section at the back of the dissertation. It would be ideal for you to refer to it when you come across these smaller numbers, [1] [2].

This dissertation contributes to fulfilling the literature gap on the Beijing Olympics Opening Ceremony. So far, the most relevant literature I found is written by Myles Garcia in 2012, named ‘Secrets of the Olympic Ceremonies’, in which he explains the history of an Olympic Opening Ceremony, and presents images on past ceremonies. Regarding the Beijing Olympics, Garcia analyses the design and production costs of the Opening Ceremony, and issues with the slogan of ‘One World One Dream’. Like Garcia, this dissertation will contribute to the study of the Beijing Olympics Opening Ceremony, but also, to the study of ancient Chinese culture.

Method

The method I have chosen to use is textual analysis, producing ‘an interpretation of something’s meaning’. (McKee, 2003:4) Textual analysis is often used to answering the classic question, ‘Who says what, to whom, why, how, and with what effect?’ (Babbie, 2010:333) With my dissertation question, I need to carry out a communication research which makes textual analysis the most appropriate method. I followed the eight steps Margrit Schreier identified for qualitative content analysis.

I began my dissertation in the summer 2012 during the London Olympics. This inspired me to base my research question around the Opening Ceremony. Being a university student, I had access to multiple libraries, in which I discovered sources that were invaluable for my research. The library became my main research area; from it, I selected a range of materials including videos, books, articles, newspapers, and websites. One of the difficulties I had during data collection was finding the Opening Ceremony video. The video was very difficult to watch free online because China has banned all uploads on the Internet. As a result, I had to buy the official DVD in order for me to start my research. From the available sources, I focused particularly upon those listed in my bibliography. Not only were they relevant to my topic, but they were all published after 2003, which is five years before the Beijing Olympics 2008. The reason I set a five-year limit because I want to provide up-to-date and recent research, also it reduces my time spend on data collection, allowing me to work more effectively. I am aware that some websites might be biased since ‘different cultures make different value judgements.’ (McKee, 2003:5) Thus, I will avoid using websites that contain personal opinion, such as forums. I built my coding frame by dividing the texts into three main categories本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。