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street program is an example of TV series which has shown much [positive impact among its views. According to Minton (1975) the program was able to prepare children in readiness for school (Minton 1975). According to CBS Broadcast Group (1974) Fat Albert and the Cosby Kids was quite helpful in teaching prosocial lessons to children (CBS Broadcast Group 1974). Most action movies for instance Prison break shows how authorities can be successful fooled and any evidence of crime committed erased. This can possibly have a bad impact on some third world countries whose security system are still shaky and people criminals ca n easily imitate what they see in movies with much success.

MTV is a good example of a modern influencer on popular culture. This is especially pronounced for the case of the youths who from the major part of viewers of MTV. Take for instance the Saturday Night Show. The program is designed with adverts cutting in e very other minute. Due to the popularity of the show the adverts made surely have the eyes and ears millions listeners. The teenagers who form the majority of the views of this show are prone to be influenced by the adverts. Everyday millions of impressionable teenagers watch a show called Saturday Night Live.

Part II
The relationship among the media, advertising and formation of normative cultural values
In explaining how the media can influence the formation of normative cultural values, Van Evra (1990) proposes the script theory. He argues that since most views have little experience on life matters the media brings these matters to the views frequently. For instance if a person has never experience violence in life, the experience can be felt virtual when one is exposed to the violence in media frequently given pattern of violence is created. This pattern is dictated only by the media being the major source of knowledge of violence to the person watching (Van Evra, 1990).

The media, being a major source of information on many issues in life, the views are inclined to adopt the culture portrayed by the media concerning the topic in question. Comstock and Paik (1991) try to shed some light on how the media can help in shaping up a culture among the fans. They argue that in most cases the media portrays life issues in unique, compelling and unusual manner which is likely to attract and arouse the attention of the fans. This makes the way life issues are handled in the media to be the most attractive way of adoption. They quote the social cognition theory which claims that patterns which are portrayed repetitively and redundantly are likely to prompt the fans to adopt the patterns unconsciously (Comstock & Paik, 1991).

Comstock and Paik (1991) also claims that the way characters are framed in the media makes their way of handling issues the only way of handling a real life issue in which some one has no experience on. It should also be noted that media stars like musicians are popularized by the media. Fans of such stars tend to imitate what these stars do. A good example is the popularity of soap operas especially among the youth. These are mostly based around love issues. Most youth have resolved to adapt to the way love issues are handled in the soaps. Another good example is how music is spreading dressing code among the youth. It is very conspicuous among the black American musicians to dress in a un