摘要:本文基于现实从大众传媒对美国文化的影响,媒体、广告与规范的文化价值的形成三者之间的关系以及互联网对社会的影响三方面进行论述。表明大众传媒与流行文化之间的关系及大众传媒对美国文化建设的影响。
ique way. This is especially for the case rap and hip hop music which is very popular among the youth all over the world. Most youth have adapted to these musicians way of dress codes and way of life especially in the African countries (Comstock & Paik, 1991).
Part III
The social impact of the internet
The internet connection has contributed much to globalization. Globalization has much impact on blending different cultures and homogenizing them. Through the internet information flow is possible to all the corners of the earth. Research has shown the usage of internet is quickly replacing the other media especially TV watching. This is because the time traditional dedicated to watching TV is being used for internet surfing (Weaver, 1998). Basically the net is used for information, communication, entertainment and affiliation.
The internet is so broad that it covers almost every part and issues of life aspects. The internet is likely to have a great influence than all the other forms of media because of its unique. The internet can actual substitute all the other forms of communication. Through the internet one to one communication is possible almost everywhere. Through the use of blackberry, one is able to get in touch with other people at any time. The internet has all the attractive features of all the media and thus easily influences its users very easily (Weaver, 1998).
The internet is also quite addictive due to its unlimited potential of accessing information. A good example of how the internet has influenced its user is through the facebook. Facebook is able connect people who are any distance apart. Their easy to use make them popular and as a result make the dissemination of information faster. Through this features various cultural aspects are exchanges among the users of such sites. Through such sites cultural values are transferable to different parts of the world.
结论——Conclusion
Media is quite influential in the formation and dissemination of cultural values. This is because media has taken the center stage of information source of any kind. Through the depiction of life issues in a unique way, the users of media are tempted to adapt the media way of doing things and as a result end up adapting a way of life which is depicted by the media probably from a different part of the globe. Through such culture values are spread to different parts of the earth. The internet has of late become the most popular way that information is passed around.
参考文献——References
Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice-Hall.
CBS Broadcast Group. (1974). Fat Albert and the Cosby kids. New York, NY: Willey Sons.
Comstock, G., & Paik, H. (1991). Television and the American child. New York, NY: Academic Press.
Van Evra, J. (1990). Television and child development. Hillsdale, NJ: Lawrence Erlbaum.
Weaver, A. (1998). Net worth Working Woman, 23(1), pp. 20.
Wertham, F. (1954). The seduction of the innocent. New York, NY: Holt Publishers.
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