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代写香港论文-大规模定制与电子商务研究-In cooperation with Institute of Industrial Engineering

论文作者:英语论文网论文属性:本科毕业论文 Thesis登出时间:2011-07-04编辑:anterran点击率:13763

论文字数:2368论文编号:org201107041115065082语种:英语论文 English地区:香港价格:免费论文

关键词:代写香港论文大规模定制市场营销策略电子商务营销分析

摘要:英语论文提供香港论文,香港硕士论文范文代写服务。本文阐述对大规模定制的市场营销策略与电子商务营销分析。代写香港论文请联系电话13917206902。

代写香港论文3rd Edition Handbook ofIndustrial Engineering
Edited by Gavriel Salvendy
Published by
Wiley–Interscience
In cooperation with Institute of Industrial Engineering
CHAPTER 25
Mass Customization
MITCHELL M. TSENG
Hong Kong University of Science and Technology
JIANXIN JIAO
Nanyang Technological University
1. INTRODUCTION
1.1. Concept Implication
1.2. Technical Challenges
1.2.1. Maximizing Reusability
1.2.2. Product Platform
1.2.3. Integrated Product Life Cycle
2. DESIGN FOR MASS CUSTOMIZATION
2.1. Product Family
2.1.1. Modularity and Commonality
2.1.2. Product Variety
2.2. Product Family Architecture
2.2.1. Composition of PFA
2.2.2. Synchronization of Multiple Views
2.3. Product Family Design
3. MASS CUSTOMIZATION MANUFACTURING
3.1. Managing Variety in Production Planning
3.2. Coordination in Manufacturing Resource Allocation
3.3. High-Variety Shop-Floor Control
4. SALES AND Marketing FOR MASS CUSTOMIZATION
4.1. Design by Customers
4.2. Helping Customers Making Informed Choices: Conjoint Analysis
4.3. Customer Decision-Making Process
4.3.1. Phase I: Customer Needs Acquisition
4.3.2. Phase II: Product Design
4.4. One-to-One Marketing
5. MASS CUSTOMIZATION AND E-COMMERCE
6. SUMMARY
REFERENCES
1. INTRODUCTION
With the increasing competition in the global market, the manufacturing industry has been facing the challenge of increasing customer value. Much has been done to reduce costs and improve quality. Quality does not mean only conforming to specifications. More importantly, quality means ensuring customer satisfaction and enhancing customer value to the extent that customers are willing to pay for the goods and services. To this end, a well-accepted practice in both academia and industry is the exploration of flexibility in modern manufacturing systems to provide quick response to customers with new products catering to a particular spectrum of customer needs. Consequently, there is a growing trend toward increasing product variety, as evident in supermarkets. Various food and beverage companies are fighting for shelf space to display the explosive growth of product varieties. Rapidly changing design and product technologies further accentuate this trend. The key to success in the highly competitive manufacturing enterprise often is the company’s ability to design, produce, and market high-quality products within a short time frame and at a price that customers are willing to pay. These counterdemands for final products create enormous productivity challenges that threaten the very survival of manufacturing companies. In addition, increasingly high labor and land costs often put developed countries or regions at a disadvantage in attracting manufacturing plants comparing with neighboring developing countries. In order to meet these pragmatic and highly competitive needs of today’s industries, it is imperative to promote high-value-added products and services (Ryan 1996). It was reported that 9 out of 10 bar code scanner vendors were planning to repackage their product offerings in 1997 to include a larger scope of value-added features and to pursue application-specific solution opportunities (Rezendes 1997).
This chapter discusses the opportunities brought by mass customization for high-value-added products and services. Mass customization enhances profitability through a synergy of increasing customer-perceived values论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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