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中国几千年的历史文明、众多人口带来的市场潜力和政治经济的戏剧性变化，长时期以来吸引着西方商业经营者和研究学者们。上个十年里，这种特有的魅力吸引到了成百上千的公司来到中国，希望与之建立良好的商业合作关系。而1989年对民主运动的武力镇压，将吸引人的魔力转变成了革命，使得商业往来的进展更加不可预测了。中国在每十年中似乎都变得更加令人困惑。

语言让人们交流过去、现在和未来的事件与信息，定义文化参与者的社会生活。但是，商务人士曾经这样说，在中国，汉语是成功商业交易的最为重要的因素之一。因为成功的市场营销需要具备当地语言能力，大多数商务人士不能或者不愿意用英语互动，商业成功的几率就随着对当地语言掌握程度的上升而上升。在商业谈判中引进汉语流利的人也十分重要。精通双语的商业经历对增进沟通最有帮助。

In all the international organizations or MNEs Human Resource Management is the key to success. For the vast majority of the organizations the cost of the people who do the work is the largest single item of operating costs. Increasingly, in the modern world, the capabilities and the knowledge incorporated in an organization’s human resources are the key to success. So on the cost and benefit sides of the equation, human resource management is crucial to the survival, performance and success of the enterprise.

China has long fascinated western business executives and researchers with the grandeur of its several millennia-old civilizations, the huge size and market potential of its population and the dramatic changes in its political and economic situations. In the last decade this fascination has drawn hundreds of companies to china with the hopes of establishing successfull business relationships. The military crackdown on the pro-democracy movement in the summer of 1989 turned fascination into revolution, and made the progress of doing business seen even more inscrutable. China seems to grow more perplexing with each decade.

Language communicates information about past/present and future events and defines social life for participants in culture (Terpstra and David, 1985) However; American business people have stated that in China, Chinese language is one of the most critical factors aspects of successful business transactions. For successful Marketing requires capability in the local language, since most business people are unable or unwilling to interact in English, opportunities to transact business rise with the level of fluency one has in the language. It is also very important in negotiations to bring in people who are fluent in Chinese. Utilizing managers who are bilingual is the most critical element in facilitating communication.

For example:A meeting was going on between an American team interested in buying engine parts and several managers of a human engine factory. A young Chinese translator with excellent English pronunciation served as the interpreter, communication became sluggish quickly over difficulties in specifying correct translations of technical components and proc本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。