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PowerPoint Lecture slides will be published on Studynet each week before the lecture. Students are expected to print off the slides before the lecture in order to make notes. The slides tend to cover the main points of the lecture and are very brief, it is essential to attend the lecture as printing the slides off Studynet and reading them will be insufficient to pass the module. It is essential that reading is also completed each week.

11 a) Assessment Details

100% Coursework
The pass mark is 50%.

Group coursework is based on a practical up to date project on the advertising industry and will be assessed as a group. The coursework involves extensive desk research on advertising agencies and their current campaigns. Learning outcomes centred on advertising theory and strategy are measured by individual assessment.

Students should note that they are given advance notice of all assignments for this module. Because of the nature of the course, it is almost inevitable that some students will find that the submission date for the major individual assignment (70% of marks) clashes with submission dates for other pieces of work. Students should note that this date is the latest at which this piece of work can be submitted and, if it makes planning and control easier, students can submit work for this assignment at an earlier date. Extensions cannot be granted for reasons relating to personal commitments, planned holidays, trips abroad, etc.

ADVERTISING COURSEWORK

ASSIGNMENT1: GROUP - Advertising Agency Assessment (30% of Module Marks)

The following assignment is worth 30% of your overall module marks. You are to make an advertising agency presentation based on extensive research, reading and group discussion for the task below. Imagine you work for an advertising agency and you are making an introductory presentation to a multi national company that successfully sells consumer goods. This company needs to understand how your agency is structured, what companies you have produced advertising for, how creative your agency is and the effectiveness of the campaigns you have produced. You are expected to research global advertising agencies to choose the one you will present on behalf of, examine its advertising campaigns and choose a selection (one or more) to use as examples of your creativity and effectiveness. You should also read the relevant chapters in the recommended text on Advertising and supplement this reading with reference to other texts and journals.

The Task:
Work in your group to choose an advertising agency and create a ten minute presentation that explains the agency’s strengths as a multi national agency and gives examples of effective advertising produced by that agency.
Awarding of grades:
Your work will be marked as a group and everyone in each group will be given the same mark. Marking will be based on the Business School post graduate marking scheme.
ASSIGNMENT 2: INDIVIDUAL - Advertising Strategy Analysis (70% of Module Marks)

The following assignment is worth 70% of your overall module marks. You are to write an essay of 2000 words that explains and analyses the strategy behind 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。