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and promote the means to support and encourage exports; Then there are the use of a trading nation status, frequently take the initiative, and scheming to open the markets of other countries, through bilateral or multilateral negotiations, as well as means of retaliation, repression of its trading partners reduce tariffs, open markets, and to increase its goods or services in the international market and gain greater share (Burbury, 2001). This is mainly because exports are increasingly important for growth and development of the overall U.S. economy. On the one hand the use of anti-dumping and countervailing duty law to restrict imports and protect domestic industries; the other hand, directly or indirectly using various means to support exports, such as the use of subsidies, tax incentives, technical assistance and promote the means to support and encourage exports; Then there are the use of a trading nation status, frequently take the initiative, and scheming to open the markets of other countries, through bilateral or multilateral negotiations, as well as means of retaliation, repression of its trading partners reduce tariffs, open markets, and to increase its goods or services in the international market. In the 1990s, the U.S. gross domestic product growth rate, export growth rate of the share of continuous improvement. Therefore, further expansion of international trade in the international market is key to the U.S. governments 90 economic development strategy (Dowling, 2002).
In order to ensure the implementation of policies and goals, many sectors of the U.S. federal government, such as the Ministry of Commerce, the Ministry of Finance, Department of Transportation, Department of Energy, Ministry of Agriculture, etc. also has set up the export promotion agency.
1.3 Technology environment
The development of Mattle needs the help of higher level of technology environment. Contemporary worlds new technological revolution is on the rise, the increase in production is more and more relying on technological progress. Scientific and technological revolution has brought technological innovation (Egan, 2001), and changes the mode of production, operation and management organization, but also changed the patterns and mechanisms of the market operation.
The United States has a strong scientific and technological research development and innovation capacity, makes it irreplaceable dominant position in high technology areas, and also has a strong position in the field of trade in services, intellectual property and technology transfer, with the vast development prospects.
1.4 Social cultural environment
The social cultural environment will impact on the change of marketing management of Mattle. Social and cultural means of a national identity of countries and regions, the sum of the mechanism concept, lifestyle, customs, religion, language, etc., on behalf of the human factors in international marketing (Hart, S., Smith, Sparks, and Tzokas, 1999).
The United States is a very diverse racial and ethnic country, the culture there are differences between the different ethnic groups. In general, American culture emphasizes personal values and the pursuit of democracy and freedom, respect for pioneering and competitive, realistic and practical, the core personal centrism: Personal first desires first, the pursuit of personal interests and personal enjoyment, emphasizing through personal struggle, i本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。