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s to improve 10,000-20,000. The price is not too high. Customer can accept it. And it includes some parts, such as advertising costs, transportation costs, and cost of production and so on. These things need to reckon in the price. So the customer will pay off all cost and benefit of the products.
1.1 There is the 7Ps of the blue motion in public transit market. 
In this market, the focus group is the taxi. The 7Ps is different from the individual market. 
Product – it also is the blue motion car. In this way, the company wants to change all taxi to blue motion car. It is a green car. It also can protect environmental and fuel economy. The department concerned will be interested in the blue motion car. 
Place – it is different from the individual market. The company need to manufacturer a lot of specific motorcycle types. So the company can direct contact the department concerned. Then the department concerned can place an order for the company. So in this way, the company can use the method of direct sales. 

Promotion – it is not too difficult. The company needs to pay attention to the broadcast. The taxi driver likes to listen to the radio (Trout, Rivkin, 2000). The company can make the advertisement on the broadcast. The taxi driver can know the blue motion car faster. At the same time, the company continues making advertisement on TV, magazine, newspaper and Internet. 
People – in this part, it is same as the individual market. 
Physical evidence – in this part, it is same as the individual market.
Process – in this part, it is same as the individual market. 
Price – it is always the most important point. It is different from the individual market. In this way, the company direct sell to the taxi company. So the price can reduce. But it can not reduce too much. The company will manufacture a lot of specific types. So the company can get the same benefit.
1.3 Reclaim the overseas market: Thailand. 
The Volkswagen want to reclaim the overseas market, then the company confirm Thailand of target market. 
The overseas market is different from domestic market. 
1. Environment. 
In the domestic market, the company does marketing in a conversant environment. But the company will face the unfamiliar environment in the overseas market. At the same time, the company may be influenced by macro-control. So the environment is so complex. 
2 .Marketing mix
In the part of product, the overseas market has two problems. The first is standardization of products. The second is product differentiation. The company will get the choice. 
In the part of price, it thinks about not only cost, but also think about different market demand and competitive landscape. The cost includes customs, transport costs, exchange rate and so on. The company also needs to pay attention to the different laws and regulations. 

In the part of place, the environment is different from the domestic market. So the distribution infrastructure’s form, scale and so on are different from domestic market. So it is hard to control. 

Conclusion 
In this report, it analyzes the impact of five elements of the MACRO environment giving examples on marketing of products, and the report analyzed the 7Ps of the blue motion car--本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。