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ndividual self-design, and the final realization of the pursuit of personal values. This deliberately shaping the self, the pursuit of individual individualism has its positive side, also has its negative side. It mobilized the enthusiasm of individuals, so many peoples wisdom and potential into full play, thus contributing to the revitalization and development of the whole nation and State. However, all self-centered, interpersonal relationships would be difficult to harmony; the whole society will lack cohesion.
At the same time, the Americans is a very confident and very conceited nation. They conquered the savage primitive accumulation, and has to rely on the advanced science and technology from the European Industrial Revolution created a lot of social wealth, and greatly expanded their territory and spheres of influence through several wars, and soon became dominate the worlds superpower. These upstart fortune histories Americans have a great sense of superiority and self-confidence psychologically. Self-confidence gave the United States yesterday to bring success, while the ego of the United States today has become arrogant (Kim, 2004). American history short, so that average Americans lack a sense of history, lack of respect for the history, culture and civilization of other countries. Therefore, the United States in dealing with the history of cultures and civilizations of other countries to take the attitude of the Western civilization, universalism, meaning that "the West, in particular, has always bear a strong sense of mission that people in non-Western countries should agree with the West democracy, freedom, markets, limited powers of government, human rights, individualism and the rule of law values, and these values into their system (Reinartz, and Kumar, 2000).”
1.5 Natural resources and the environment

The United States is rich in natural resources. Coal, oil, natural gas, iron ore, potash, phosphate, sulfur and other mineral reserves rank in the world, other minerals such as aluminum, copper, lead, zinc, tungsten. Forest area of 2.05 million square kilometers of grassland and mountain pastures account for 28% of the total area of the hydraulic reserves of about 130 million kilowatts. There are over 110 nuclear reactors in operation.

Section B
This section will discuss what the five characteristics of services are, and fully describe the elements of the extended marketing mix (7Ps) for a selected service of my choice, and explain how each element of the extended marketing mix can be used to address any problems that may arise due to the characteristics of services. In this section, the selected case is the Volkswagen’s new product. So this section analyzes the elements of 7Ps for the new product: blue motion. And it needs to make a marketing mixes of the blue motion in three market segments. The three markets include the individual, public transit and Thailand market. Then make a marketing mixes of the blue motion in Thailand market.
1.0 There is the 7Ps of the blue motion in individual market. 
Product – the product is blue motion car. In the last report, the company confirms a target customer group in the individual market. The age is between 20 and 60. They can be man or women. The monthly income is between 5000 and 10000. They like innovative technology and environment protection. And their apartment is far from wor本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。