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ent momentum is weak, "one center, mixed competition," the pattern for the entire television news market in terms of market profitability, optimize the structure needed. The production efficiency, the CCTV staff and news programs with funding the quantity and quality of output ratio, and the media in Hong Kong or efficiency compared to developed countries there is a certain distance, CCTV advertising revenue growth year after year behind there is a higher cost of inputs. China's television industry is not standardized costing long-term, but the market competition to a certain extent, enhance awareness of the cost and efficiency of television consciousness, but is almost completely monopolized market competition would impede competition in the market, so that the production efficiency of the overall market stagnation before. On the development of power, the CCTV, "a center" situation makes television news market lacks ideas, forms, packaging and other aspects of innovation, with local television stations are more willing to spend their energy more competitive in their own dramas and entertainment programs to improve on the development of the television news program underpowered.
(2) local television news program market competition

Local television news programs market can be divided into provincial markets and urban markets. In the provincial market, competition in the market of television news show differentiation trend, but the monopoly of CCTV still relatively stable. CCTV news programs in most provinces to the domain has an absolute advantage in the province's news program ratings in the top, but Hunan, Guangxi, Guangdong and other southern provinces of the catch-up TV news this year was strong, the province's news program gradually play a localization advantage. Especially in Guangdong, the province's strong television news programs have not seen a trace of CCTV news.
Cities television news programs oligopoly market fundamentals in the pattern. In an oligopoly market, only a few manufacturers in the industry supply all or most of the products, each manufacturer's production accounts for a considerable share of the total market, the market price and yield have a decisive influence. Beijing and Shanghai local television - Beijing Television and marine SMG transmission media groups on the local market has a very strong ability to control, the audience share of over 50%, while the ratings of CCTV followed. In other cities, a few shares of TV news market is relatively fragmented competitive forces, the central, provincial and city stations do not exist obvious advantages. In recent years, terrestrial channels TV news has become more competitive, and its intensity is proportional to the degree viewing brutal competition. New channels, new start-up part, inspired the vitality of television news system, market reform and innovation has played a good role in promoting. 21st century, provincial and municipal TV media to adapt the construction group in the background, have the TV stations. TV channels merge to form a new TV station or TV channel, the news resources were integrated. However, due to political power in the media to play a special role in integration, leading to increased costs of internal coordination, news homogenization deepened, TV news weaken competition in the market and a series of consequences.

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