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《购物指南》的成功发展之路——Walking Group and brand development path [2]

论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2013-08-30编辑:yangcheng点击率:3627

论文字数:1093论文编号:org201308292049526615语种:英语 English地区:中国价格:免费论文

关键词:传媒杂志传媒媒体产业

摘要:随着《购物指南》的发展,其角色逐渐从“购物指南”转变为“时尚 引领”,对于都市人群时尚生活方式的引领作用日益明显,并逐渐深入时尚人群,为了彰显《购物指南》的时尚感,报社每年都专门聘请在时尚界具有影响力的影视明星作为品牌形象大使。

opping Guide co- founder Liaoshen region first service class lifestyle newspaper - "lifestyle Herald ." The newspaper follow the " lifestyle advocate , leading the trend of consumption ," the editorial policy , committed to shaping the "lifestyle Herald - Fashion Shenyang lifestyle completely Reader" image, positioning its readers : the pursuit of high quality of life and career urban white-collar rising phase of the salt of the earth in a stable .


October 16, 2009 , Yunnan Daily Press Group and interregional cooperation Shopping Guide newspaper newspaper - "boutique Consumer News" in Kunming trial issue . Weekly newspaper located in lifestyle is the first lifestyle weekly Kunming , Kunming, designed to provide a " complete lifestyle Manual ." "Boutique Consumer News" reported by the group of the original cloud " mass consumer report " was renamed to change publication , and based on "Shopping Guide " to represent the lifestyle weekly pattern design for a new product .
Shopping Guide has with the Liaoning Daily Newspaper Group and Yunnan Daily Press Group to achieve inter-regional cooperation , open markets of other provinces , which greatly expand the market space.


Shopping Guide Celebrity Golf Tournament began organizing in September 2003 , has so far held 16 sessions, the annual celebrity golf tournament will invite boutique to film and television star of the sports world and all walks of celebrities, elite competition. Boutique Celebrity Golf Tournament created a "fashion + entertainment" golf tournament style, celebrity , celebrities, celebrities and golf combine the entertainment of many stars by golf enthusiasts sought after.


"Shopping Guide " With every year on January 8 of the " Shopping Guide" founding anniversary, launched a branding sense of fashion festival activities .


January 8, 2011 Beijing China World Hotel, focused boutique media " Chinese influence 2010 Fashion Festival ." To explore a representative fashion events , concerns, explore the infinite possibilities of industry trends for the purpose, dedicated to a much-anticipated fashion gluttonous feast , festival invited celebrities attended , including the promulgation of the most beautiful annual " classic actress " Awards , the most beautiful annual " screen tough guy " award , the most beautiful annual " acting model ", including a dozen awards ceremony will be held to help boutique "Shopping Guide " to enhance the brand value , expanding the brand's influence , but also to advertisers Get more honor and higher advertising returns , while the forecast for some time in various industries of fashion trends.


"Shopping Guide " Investing and original " twist Ⅰ", " twist Ⅱ", " cannabis Ⅲ" Lunar New Year comedy stage are introduced in the form , for white-collar urban fashion , performing mainly in the form of drama , a lot of other intermediate doping art form throughout funny ; would occur year socio-cultural phenomena and events with lying like popular technique incorporated into a complete story , his best satirical ridicule of sensationalism ; language humorous to show healthy , active and happy way of life as the ultimate goal . Since the beginning of 2004 , 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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