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市场竞争是市场经济中同类经济行为主体为着自身利益的考虑，以增强自己的经济实力，排斥同类经济行为主体的相同行为的表现。市场竞争的内在动因在于各个经济行为主体自身的物质利益驱动，以及为丧失自己的物质利益被市场中同类经济行为主体所排挤的担心。市场竞争实现企业的优胜劣汰，进而实现生产要素的优化配置，能够提高市场效率，增强市场活力，是市场经济发展的推动力。

Market competition in a market economy is a kind of economic actors to consider their own interests in order to enhance their own economic strength, exclusion of similar behavior of economic agents in the same performance. Market competition intrinsic motivation that all economic actors own material interests of drivers, as well as the loss of their own material interests by market actors in similar economic concerns pushed aside. Survival of the fittest competition in the enterprise market, thus achieving the optimal allocation of production factors, can improve market efficiency, enhance the vitality of the market is the driving force for the development of a market economy.

 

企业根据在目标市场所处的地位，把自己分为领导者、挑战者、追随者和补缺者。不同市场地位的企业应采取相应的竞争战略。

Enterprises according to which the position of the target market, put yourself into a leader, challenger, follower and stopgap. Different position in the market enterprises should take the appropriate competitive strategies.

The main competition of television news as CCTV, provincial TV, provincial terrestrial channels, the city sets four. As the only national television station CCTV, its central position unmatched in terms of news resources, authority, enjoyed by both institutional and policy Chartered occupy monopolistic advantage. Among them, the "Network News" section is highly concentrated expression of these advantages, for decades occupied the minds of the audience and do not shake the position, a lot of people even become an indispensable part of life. Its core value is the largest international screening, the scope of the biggest events, so that people learn to keep abreast of world developments, especially in the domestic laws and policies of the new trends; provincial city of Taiwan on terrestrial channels and local people have a certain affinity, so that people Find out what happened, and their relationship official position close event, so as to provide reference and experience everyday life. Provincial TV news program somewhere in between, although the country has a platform, but still local media, the core competitiveness and CCTV and local media do not have the obvious advantage compared to, in a more awkward position.

 

我国电视新闻的竞争主体为中央电视台、省级卫视、省级地面频道、城市台四级。中央电视台作为唯一国家电视台，其中心地位无可比拟，无论在新闻资源、权威性、所享有的体制和政策特许上都占据垄断性优势。

Market competition strategy is an enterprise based on their position in the market for the realization of competitive strategy and adapt to the competitive situation and the use of specific means of action. According to the enterprise in which the different position of the target market, its competitive strategy can be divided into a market leader in competitive strategy, market challenger competitive strategies, market followers competitive strategy, market strategy Shiyibuque compete. In 1980, the American scholar Michael Porter (Michael E.Porter) in their book "Competitive Strategy" ("Competitive Strategy") a proposed book "Competitive Strategy" concept. He believes that the competitive strategy is a business strategy, it refers to companies competing in the same value used to take offensive or defensive long-term behavior. Maier Ke offers three effective c本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。