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templating changes to survive , clever use of interactive creative conform to the requirements of the times , so that the historic print ads evolutionary development . Although at this stage of China , interactive advertising creative in the use of the plane is still in the preliminary stage of exploration, the scale effect remains to be seen , however, in the future, it will become the mainstream of the development trend of print ads , making it everywhere in the domestic market possible. In this thesis, relevant content analysis , the ultimate purpose is to put forward some feasible suggestions for the development of interactive print ads can adapt to China's domestic economy and culture .

From today's print ads published form, the vast majority are traditional print advertising. In this environment, the survival of advertising people are accustomed to this way of print ads propagation mode , for its spread awareness of print ads is passive. In the face of this need the participation of target groups, print ads , at this stage the majority of ordinary people do not have awareness. In addition, foreign print ads in this interactive creative manifestations are often exaggerated, bold , explicit, but relative to the relatively conservative , subtle vast majority of Chinese people , who together with the nation's spiritual tradition , ideology, way of thinking , emotional character, habits, Chinese -style aesthetic qualities , though , novelty, change is an innate human capacity , and, because of the differences in Western culture , as well as domestic introduction of these forms of advertising , the more or less with a western flavor. And these people still would be contrary to the values of spiritual civilization , the mainstream cultural orientation , and thus in the face of these from abroad interactive creativity , their psychological tolerance will still doubt.

Looking abroad , although the interactive flat-screen advertising different levels of development , but the overall trend in the development of print advertising is bright , the following I will pass on print ads to analyze trends , to dissect the development of print ads is dependent external conditions , feasibility of the program in order to put forward below fully prepared to do .

Seen from the introductory chapter , one print ad trends : the multidimensional development and achieve "time" and "space" on the extension. In addition, as the network technology , communication technology and new media technology innovation, as well as the audience 's awareness of the body , so that the " interactive experience" more and more significant importance , when introduced in the traditional print ads , " interaction", this not only allows print ads lease of life, but also enhance the competitiveness of print ads and interesting. In the external environment and internal factors together under the influence of interactive creative in the use of print ads will get more and more industry recognition , thus becoming the next print ads evolutionary trends. In addition, in the future, all media platforms will be digital, which is the main trend of media development . Digitization of print media will become inevitable. Charles • A • Taylor in the " run of the six digital advertising rules ," the article pointed out : those associated with consumer products, digital advertising