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it 1).
 How Starbucks does achieve organization effectiveness in its development, especially in the process of global expansion? And specifically which drivers are those making Starbucks organization effective and succeed? Through investigation and analysis based on the above framework of organization effective, findings are put forward here for reference to Waitrose in its global expansion.
1.Cultural value in Starbuck
There are links between organizational culture and organizational effectiveness. this is proved by Starbuck case, and Starbuck is a good example of this.
Starbucks provides a seductive atmosphere with Jazz or opera Music plays softly in the background. Its stores are distinctive and sleek, yet comfortable. Though the sizes of the stores and their formats vary, most are modeled after the Italian coffee bars where regulars sit and drink espresso with their friends. Many customers are attracted to here just for experience it and enjoy it.
 Starbuck not only creates a cultural atmosphere but also teach employees as well as customers how to make full flavor of coffee and about coffee knowledge.
Roasting the coffee bean is close to an art form at Starbucks. The coffee is roasted in a powerful gas-fired drum roaster for 12 to 15 minutes while roasters use sight, smell, hearing and computers to judge when beans are perfectly done. The color of the beans is even tested in an Agtron blood-cell analyzer, with the whole batch being discarded if the sample is not deemed perfect.
In this way, Starbucks puts its unique value and culture into its brand and make it differentiation. Starbucks’ goal is for Starbucks to have a ubiquitous image as one of the most respected brands in the world.
 Starbucks is well on its way to becoming a global brand. According to Business Week:
The Starbucks name and image connect with millions of consumers around the globe. It was one of the fastest-growing brands in a Business Week survey of the top 100 global brands published August 5 [2002]. At a time when one corporate star after another has crashed to earth, brought down by revelations of earnings misstatements, executive greed, or worse, Starbucks hasn't faltered.
Just in this way, Starbucks is actively changing the way the people of the world—view and consume coffee, and its success has attracted global attention.
 2.Clear goal and its thorough implementation
If an organization lacks clarity on its goals and objectives, it can’t go well and get success. A blurred vision is a fatal factor in damaging one organization performance and it affects organizational effectiveness. From Starbucks case, a clear goal and its thorough implementation is found to be very important in achieving organizational effectiveness:
Howard Schultz’s goal is to: “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining uncompromising principles as we grow.” The company’s 25-year goal is to: “become an enduring, great company with the most recognized and respected brand in the world, known for inspiring and nurturing the human spirit.” The company’s mission statement articulates several guiding principles to measure the appropriateness of the firm’s decisions. In describing Starbucks’s unique approach to competition. (See Exhibit 2)
Starbucks’s first non-North American store was opened in 1996 in Tokyo. In reflecting on t本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。