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As mentioned above, all those physical factors are connected with social factors, which lead us to the next category: the social factors influence human behaviors.

 Social Factor Shape Human Behavior
Social factors can be further classified into financial factor (economical factor) and cultural factor.

Financial Factor
In this report, we focus on the influence of microeconomics on human behavior, which mainly includes the employment status and income. The employment status and income influences the human behavior both in indirect and direct way.

Indirect influence
The indirect influence of the income on human behaviors is that the income, to certain extent, determines the quality of the education and other soft living environment. As we all know, the educational investment occupies more and more part in the family expenditures.  Usually, a decent and steady income can guarantee that the children in the family access to the qualified education.

The soft living environment implies the family atmosphere and neighborhood. A person, who lives in a healthy, friendly family atmosphere, is inclined to be friendly and positive. Otherwise, the person with some trauma in life, maybe become more aggressive but good at dealing with pressure and expected situations afterwards. Especially for the children, a violent or unsteady family can have a long-term and complicated influence on the pattern of behavior in the future. In similar manner, a friendly neighborhood can affect people to be friendly with more consideration for others and the society. 

Direct influence
The most obvious direct influence of income is the buy behavior. For example, the people with better income go to the fancy restaurant, which is too expensive to others with lower income. And rich people consider more about quality, style rather than price. They buy the new collection of fashion clothes every season while the people with lower income are willing to wait for the discount and promotion activities.

Besides, the income change or recessive change caused by price fluctuation also can influence the buy behavior. One of the common scenarios is that the people who get increased salary go to buy something he cannot afford before. However, a change in income has no direct effect on life style, at least not in a short time (Alhadeff, 1982).

Cultural Factor
In this report, "culture" is defined as consisting in a group of people sharing common customs, values and moral standard, which may be factual or symbolic (Kaitilla). Culture, however, is not static. Culture is more subtle and complicated on shaping human behavior because it is mainly related to subjective factors. Besides, it is dynamic. It keeps changing and evolving in different social system (Hockings, 1989).

Customs
Customs and human behaviors are depending on each other. Customs is the settled habit of human behavior in a certain group of people. In reverse, the customs help shape the pattern of human behavior.

A very vivid example is the different festivals and the way people celebrate them in different place. In China, the spring festival is the most important festival in the whole year. People celebrate it with string of small firecrackers and dumpling. While in Britain, th本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。