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t attention in women-interest items such as clothing and dinner packages。
Sub-Saharan Africa has seen the entry and expansion of fashion retailers in various countries. In 2011 Spanish fashion retailer Zara entered South Africa. This year Gap also opened two stores in South Africa. How we made it in Africa has previously reported that European fashion chain Mango aims to have a presence in each of Nigeria's major cities. Mango opened its first outlet in Lagos in December 2009.

Woolworths and the Foschini Group - both South African fashion retailers - are also expanding their footprint in Africa. In an effort to take advantage of the rising group of African female consumers, Woolworths aims to double their number of stores outside of South Africa by 2014 and the Foschini Group plans to add 57 more stores in other African countries over the next three years.

China 
China Daily website news: men are generally considered to be the mainstream of high-tech electronic products consumers, however, according to the American consumer electronics association and market research report on a survey of the specialized agencies pointed out that the electronic products in the American market consumption amount $96 billion last year, the female consumption high of $55 billion, more than half. Report pointed out that at the same time, in the electronic product purchase female participation in decision-making was achieved 75%, the purchasing power of women gradually rising, more and more manufacturers against women also began to research and development and marketing related products, in order to win the female consumers' heart. 
In flat-panel television, for example, due to the flat TV appearance, design aesthetic feeling, a great woman heart, therefore also boosted the American family flat TV upsurge of purchase. A major cause of the wheel flat TV buying climax is not coming from the "need", but due to "own" mentality, and this kind of attitude is also due to the leading role of the female consumers. According to the survey shows that in the purchase value, which not flat TV, 42% of consumers is thin body, design lines can fusion family decoration TV appearance factors such as driven. Chains senior personage points out, the sale of electronic products "in the past to home put quite a big TV with women, because of the high flat TV for style of life, without any complaint". 
Although women has become a leading electronic equipment purchase of leading role, businesses at present, the steps of also more slowly. Nearly three-quarters of women complain, when purchasing a product of science and technology is often sales people ignored, 40% of women said that if a male company, they can get a better service. Only nearly 1% of women also think manufacturer in the research and development new products when they consider their needs. 
Facing the great business opportunity, responsibility of the manufacturer can be in the fierce competition in the top, some manufacturers have began to change strategy, research and related products for women. Sharp in Japan two years ago began to redesign its flat TV, increase the product's smooth and soft feeling. American retailers also started to pay attention to the coming of the era of women consumption, such as in the store to decorate a domain, in the decoration of the house home and su本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。