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bdued color won female consumers' heart 
Why Chinese people keen to Europe and the United States consumer luxury foreign prices? China's prices are really expensive? Yang cheng evening news reporter visits many this year, all the purchasing power of investigation for you. Domestic clothing sign price rose five percent in three years. 
Near the New Year, clothing market in guangzhou to reviving promotion, consumers don't discount not buy now, and there is no fifty percent or lower discount to impress consumers. Why this year's clothing consumption market will be at the "fifty percent" phenomenon now? Since 2010, the sign that brand clothing prices have risen by about 50%, and the purchasing power of people did not see, and even the decline. According to our statistics of clothing brand, since this year compared with 2010 people purchasing power decline about half. Through the guangzhou international shopping festival, guangzhou each big businessman to give a discount shower again. 
Only two times a year all fifty percent of ring road east of guangzhou friendship with fifty percent discount again. Acquired satisfying shop in department stores also hit his five fold over the weekend and fashionable department store of clothing is marked 1 to 5 fold sales promotion advertising. 
But into the market, all kinds of garment price is surprisingly high, rough statistics guangzhou five department of 40, the original value of the brand clothing in four digits. Miss hsu said: "these two years rising food, clothing I have been buying a brand from 2010 after yuan a coat, to the present 1000 yuan, if not a fifty percent discount, I don't buy." 
According to the national commercial information centerdata, clothing prices have risen for three years. In 2011, the national key large retail enterprise brand of clothing prices rose 20.3% year-on-year, in 2010 it was 19.1%. In the first half of 2012, and rose 11.3% year-on-year. 
"Fifty percent" into the mainstream of consumption. 
Two years clothing prices rose thirty percent the left and right sides, main or labor cost and raw material prices rise. By department stores, clothing or is far more than this number. The reporter learns from relevant personage place: "department store brand clothing prices compared with 2010, rose about 50%." Have clothing brands, said although the dress didn't rise in price of raw materials this year, but the retail channels double to promotion in clothing sign price to 20% higher than that of 2011. 
Touches line clothing to discount this year another reason is that electricity. Reporter in several shopping centers and department stores found some clothing brand in mainstream discount more than fifty percent, still high above, such as EP elegant, Koradior ke letty wilt thou only played a discount of 7.5 to 8.5. But the reporter sees in this a few brand official taobao, the shop price enable 5 fold even less than 5 fold. 
Consumers' purchasing power decline in half .This is why consumers take a fancy to discount? Decline in the purchasing power is the biggest reason. According to our statistics of clothing brand, since this year compared with 2010 people purchasing power decline about half have inventory at present a lot of brands also because people reduce the purchase. 
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