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Individual Club revenue is primarily generated from broadcasting, gate receipts and sponsorship / merchandising agreements. The differences in incomes as negotiated by the top level Clubs in relationship to lower level teams, even in the face of the new wage cap arrangement, will essentially not do anything to change the huge revenue gaps. The English Football League Division 1 Clubs in order to compete with the clout and financial muscle of the Premier League need to significantly increase their revenue streams on a League and Club basis in order to make some inroads on their dominance. The financial gulf between the Second, Third and Fourth Divisions is considerably larger concerning their respective abilities to improve upon this situation in view of their less marketable product.

Marketability in this sense means the image the Clubs have cultivated and have with the general public in terms of viewer interest in seeing them perform. This translates into higher gate receipts and audience interest in televised games. Demand for stadium seats permits a Club to charge higher ticket prices as well as obtain in stadium banner advertising. The overall heightened public awareness, interest and television audiences also mean higher name recognition and thus puts an additional premium on merchandise sales and licensing deals. And while the general public rarely thinks about the commercial side of the product, the Leagues, Clubs, advertisers, sponsors, broadcast networks and financial backers do! Television is a mass medium that provides tremendous opportunities to reach the public and influence their thinking, as well as loyalties. The marketing of a Club goes beyond short term thinking, it follows the same pattern as all other marketing.

Advertisers, which in a sense is what a Club does every match it plays, seek to influence the loyalty, behaviour and interest of all age groups. This includes those that are future customers – children and teenagers. How many times have you seen the latest craze among these groups wear the gear of losing teams! Certainly there are those that do, but, historically, these age groups are more concerned with associating with winners. The family tradition of supporting the hometown team is a product of past eras. The winning teams of today are marketing to the customers of tomorrow, as well as those of the present through winning, exposure, merchandising, television broadcast time, media buzz and appeal of star players along with the overall success of its operations. Just like in any other industry, be it vehicles, clothes, airlines, or a restaurant, the reputation for consistent quality over the long haul wins future customers. Not everyone can afford a Rolls but almost everyone would like one.

A survey conducted by Silverman concerning ticket prices reveals that just 18% of the Clubs in Division 1 believe ticket revenue will increase to any appreciable degree over the coming two seasons. The optimism of Division 2 and 3 Clubs is more subdued as only 15% and 8%,respectively, take this view concerning gate prices. On average, attendance has run lower than Club projections with the continued success and dominance of the Premier League not contribu本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。