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concerns over the need for a new structure, its location, how it will impact upon the local economy and environment, how it will be financed, the design, cost and associated aspects creates months of media coverage. In the back rooms management creates strategies and plans to garner support and financing, and this enweaves like a long movie in the press.

2. On-going Media Coverage

Regardless of whether the new stadium is truly needed or not, opposition voices help to provide additional media articles, other sides to the issue and comment. The Hollywood adage that there is no such thing as bad publicity still holds true. The Club is in front of its public!

3. Fan Interest

It is difficult to conceive of a fan that does not secretly long to attend a match in a new stadium. Advances in today’s building techniques, materials, technological innovations such as giant screens, computer enhancements and designs all serve to fuel inner fires. Attending a match is entertainment, and who among us does not like to visit the newest movie theatre, test drive a new car, look at new homes, and window shop for clothes! Whether for or against, the proposal of a new stadium excites imaginations.

4. Attraction

New facilities create attraction for fans and non-fans to visit the new stadium to examine and enjoy is accoutrements, even if it is only to drive by and experience it first-hand. New concessions, seats, viewing angles, scoreboards and big screen replays, help to induce fans to attend and come back to enjoy the facility, as well as to see and be seen.

5. Player Inducement

Like it or not, soccer players tend to be spoiled prima donnas! In their defines, it does take a special type of personality as well as mindset to be a professional athlete and face the accolades along with public criticisms that accompany the glory. Identifying raw new talent for the League is a science of hit and miss, so most Clubs stock their teams by obtaining proven performers at the commensurate cost. The size of the contract offer is of course the primary inducement, but the type and newness of facilities does not hurt negotiations. The factors that aid in securing talent are as varied as the players themselves, thus those Clubs that are successful try to account for as many of these variables as possible.

6. External Media Influence

The prospect of, as well as newly built facilities receive extensive media coverage in rival cities, sparking the question “why not us”, along with promoting the Club’s name. Fans from opposing teams tend to visit the stadium when their teams match up where in the past this might not have been a consideration.

The allure of new stadium has been manifest by the number of Clubs that have completed or are starting new facilities and/or upgrading existing ones to address the appeal of this area. Interestingly this is being done in spite of the financial difficulties faced by most teams. The2001 / 2002 season saw a 12 million GBP increase in stadium investment over 2000 / 2001 (GBP 47 million and GBP 35 million respectively)