英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

概念整合视域下品牌名的认知分析

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2017-12-07编辑:lgg点击率:377

论文字数:36521论文编号:org201711301522232757语种:英语论文 English地区:中国价格:$ 66

关键词:英语论文范文概念整合意义建构过程概念整合网络

摘要:本文是英语论文范文,本文将作者收集到的品牌名语料进行归类,结合概念整合理论的基本框架,运用概念整合理论的概念整合网络,试图对品牌名内部的认知过程进行定性分析和定量分析,以此揭示品牌名的意义形成过程。

Introduction

It is concerned with uncovering the internal meaningconstruction processes to reveal significance of kinds of expressions. After Fauconnierand Turner have proposed this theory, many linguists are wild about applying this theoryto different fields, seeing that it has a strong explanatory power to multifarious linguisticphenomena. For instance, conceptual blending theory is widely used in the analysis ofnews headlines, advertisements, idioms, puns, literary works (such as drama andcomedy). Nevertheless, there are relatively few scholars who attempt to use conceptualblending theory to analyze brand names.A brand name plays a predominant role in the sale of products, and it is closelyrelated to the prestige and economic benefits of the enterprise. Realizing the importanceof brand names, many scholars set out to study brand names from the field oftranslatology, Marketing, aesthetics, semiotics, semantics, pragmatics as well as socialculture, researches of brand names from the perspective of conceptual blending theoryare few. Hence, this thesis takes a chance to analyze brand names from the angle ofconceptual blending theory.Now that the purpose of this paper is to do a cognitive analysis of brand namesfrom a fresh perspective—the angle of conceptual blending theory, it aims at solvingthree major problems: can conceptual blending theory be used to analyze brand namesand uncover the meaning construction process of brand names? How does conceptualblending theory work in brand names analysis, in other words, how does conceptualblending theory work to reveal the meaning constuction processes of brand names?What new discoveries will be found in brand names with the application of conceptualblending theory?
This thesis intends to do a qualitative and quantitative analysis of brand names under the framework of conceptual blending theory to uncover the internal meaningconstruction processes of brand names and bring some enlightenment to entrepreneursto catch consumers’attention to their brands.This thesis will focus on the application of conceptual blending theory, and brandnames will be the objects.In the introduction part, research background, research object, research method andauthor’s expected research results will be mentioned.The body part consists of four chapters.Chapter one is the literature review. In this part, review on the studies of brandnames and review on the studies of conceptual blending theory will be included.Specifically, it consists of other learners’ research methods and research perspectives ofbrand names and the study focus and research method of the author. Then, retrospectionof the development of conceptual blending theory is indispensable, some ingredients ofconceptual blending theory will be contained, such as its origin, its development, itsrepresentative learners, its achievements and its application. The research purpose of theauthor will be also mentioned.Chapter two desires to introduce the theoretical framework of this research. Keypoints in conceptual blending theory, such as the mental spaces, the cross-spacemapping and the network model of conceptual blending theory, will be included.Chapter three mainly focuses on data collection and research methodology of thisstudy. To be more specific, the sources of brand names, classifications of brand names,the specific research methodolgy and research procedure of brand names with theconceptual blending theory will be discussed.Chapter four is the co论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/4 页首页上一页1234下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号