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fy individual, organizational , and social objectives .基于美国销售协会对市场营销的定义,国际市场营销在此可以被定义为市场营销行为的协调活动,这种活动以满足个人、组织及社会目标而创造国家间交易。
Copyright shall include the right of authorizing others to exploit one' s work by the above mentioned means and of receiving remuneration there from .著作权包括许可他人以上述方式使用作品,并由此获得报酬。
Please find the cheque enclosed herewith .请查收随函附上的支票。
We hereby declare that this invoice amounting to USD 4500 is in all respects correct .我们兹声明,本发票金额4500美元是完全正确的。
The regulations hereunder are formulated with a view of facilitating the development of international economic and trade contact and the control of the resident offices in China of foreign companies , enterprises and other economic organizations .为了有利于发展国际经济贸易往来,管理外国公司、企业和其他经济组织常驻中国的代表机构,特制定以下(/本)规定。

 

(三)被动语态的应用与翻译
被动语态的使用具有结构紧密,语义准确,表达严密,逻辑性强等特点,在商务英语中使用被动语态,不必说出施为者,能够起到突出商务信息、提高论述的客观性、少带主观色彩和增强可信度等作用,因此,被动语态的运用适宜具有严肃性和庄重性特色的商务文体的需要。例如:
These distinctions between the functions of members in general meeting , board of directors and managing directors must not be exaggerated . 股东大会成员、董事会和常务董事之间的作用区别不能夸大。
With facilities like this it is expected that the proportion of private investments in the market will become truly significant , and the market may change in character .有了这样的设施,可以预见私人投资所占的市场份额将会很大,同时市场的性质将会发生变化。

 

三、明确性
英语与汉语主要差异之一则是英语大量使用代词指代前面的名词,以避免不必要的重复。而商务英语则一反普通英语的这种一般趋势,为防止指代可能产生的模糊性,不惜采用重复名词或语句的手段,以准确严密的语言结构确保商务信息传递的明确性和完整性。这种不惜重复的表达方法恰好与汉语吻合,因此,翻译一般采用直译法。例如:
The foundation for a successful international marketing program is a sound understanding of the marketing discipline . Marketing is the process of focusing the resources and objectives of an organization on environmental opportunities and needs . The first and most fundamental fact about marketing is that it is a universal discipline . The marketing discipline is equally applicable from Australia to Japan , from the United States to Brazil . Marketing is a set of concepts , tools  ,theories , practices and procedures , and experiences . Together these elements constitute a teachable and learnable body of knowledge .成功的国际市场营销的运作基础是对市场营销准则的深刻理解。市场营销是一个将其资源和目标集中于周围的机遇和需要的过程。市场营销的首要和最基本的事实是它是一种通用准则,这种市场营销的通用准则平等地应用于从澳大利亚到日本,从美国到巴西。市场营销是一系列概念、手段、理论、实践、过程和经验的结合体,这些因素汇集在一起构成了一个可教、可学的知识体系。
A company also may be a company limited by shares , a company limited by guarantee and an unlimited company. The vast majority of companies are companies limited by shares , in which case the liability of a member to contribute to the company' s assets is limited to the amount, if any , unpaid on 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。