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make a cognitive study on brand name translation. Though the study ofbrand name translation and relevance theory are studied respectively by many scholars，the author finds that the research on combining them is still far from adequate. Underthe guidance of relevance theory, translation is the language transition of differentcultures in which the task of the translators are to seek the greatest linguistic andcultural relevance between the original and target language.Relevance theory has been proved to be one theory with great interpretative powerin translation. So is it fit for or could it offer practical guidance for brand nametranslation? If could, why? And what strategies and techniques can translators resort tofor an effective translation? Thus the purpose of this paper is to explore brand nametranslation under the theoretical framework of relevance theory and discuses itstranslation strategies in order to contribute to successful communication to the fullextent between sellers and target consumers. At the same time，the research aims toimprove the competence of modem brands to other brands in order to realize the fullcommercial value.The significance of the present study lies in two aspects. Firstly, the paper hascertain theoretical significance. This paper, based on the previous studies, attempts toinvestigate brand name translation from a new perspective, namely，the relevance theory.From the viewpoint of optimal relevance, the author collects and analyzes a largenumber of successful translated brand names to support relevant views and proposessome strategies and concrete techniques, which provides a strong theoretical supportand guidance to its uniqueness. Secondly, the present study can provide a reference forhelping improve the overall quality of the brand name translation，so as to attract targetconsumers and inspire their enthusiasm for purchase, thus bring huge economic benefitsfor the company.

　　
　　1.3 Research Methodology and Structure of the Thesis研究方法和论文结构
　　The paper adopts qualitative analysis method, that is，specifically discusses how touse translation methods to search for the optimal relevance of brand name bydescriptive language. All the examples or data are collected from books, Internet and theproducts around us. In this paper, brand name translation is specially confined to thetranslation between English and Chinese which is the subject of this thesis.The paper is composed of five chapters. Chapter One is an introduction. It presentsthe background，purpose, significance, methodology of the study as well as the structureof the thesis.Chapter Two is a literature review. It devotes to the reviews the predecessors'research findings of brand name translation and relevance theory in translation studies.Chapter Three is the brief introduction to the relevance theory and some keyconcepts are discussed in detail，such as ostensive-inferential communication^ relevanceand optimal relevance. Then relevance-theoretic translation theory is fUlly explored withthe aim to establish the theoretical framework of this thesis.Chapter Four is the main body of this thesis. It consists of four parts. The first partexplores the basic knowledge of brand and brand name, involving definition,characteristics, classifications, functions and effects. In the next part，the features andsignificance of brand name translation are analyzed. In the third part, the authorelaborates the feasibility of applying relevance to brand n本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。