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1.1 Background and necessity of the study
这是毫无疑义的，软实力是一个国家在现代世界中的重要意义。软实力包括许多成分，包括宗教，文化，科学和技术，环境和其公民的生活水平等不同的经济和军事的力量，软实力是过于抽象来衡量，通常需要宣传和自我介绍一种积极的方式。对于中国来说，中国政府一直强调与世界各地的友好和平等的关系。由于中国的改革开放政策，极大地紧固她的全球化和现代化的步伐。在中国学习英语的激情是中国人的热情与其他国家进行沟通的最好证明。经过近30年的学习和使用英语，中国已经不再是理想，一个方向“走”的信息和知识，并更加重视如何向全世界介绍中国，如何成为优秀的和有影响力的国际舞台上。因此，对外宣传工作到今天的中国已经变得越来越重要。对外宣传英译的有着悠久的历史。It is beyond all doubt that soft power is of crucial significance to a country in modernworld. Soft power embraces many ingredients including culture, science and technology,religion, environment and living standard of its citizens, etc. Unlike the economic and militaryforces, soft power is too abstract to be measured and usually need to be publicized andself-introduced in an active way. For China, the Chinese government has been alwaysemphasizing the friendly and equal relationship with the rest of the world. Thanks to thereform and opening-up policy, China has greatly fastened her pace of globalization andmodernization. The English learning passion in China is the best proof of Chinese enthusiasmto communicate with other countries. After nearly 30 years of learning and using English,Chinese has no longer satisfactory with one direction “taking in” information and knowledge,and has paid much more attention to how to introduce China to the whole world and how to beoutstanding and influential to the international arena. Thus, the foreign publicity work hasbecome increasingly important to today’s China.The C-E translation of foreign publicity has a long history.但由于战后创伤，不发达和各种挫折和失败的方式探讨如何重新打造中国C-的英语翻译，研究和实践已经远远落后于英语翻译到中国。直到late1970s的中国有一个相对成熟的政治和经济的进一步发展其软实力，特别是教育环境。与此同时，越来越多的学者和翻译无论是在进出中国已经注意到了中国文化有巨大的影响，在英语这种语言。因此，C-Etranslation原来比英汉翻译要复杂的多，因为文化的因素，像“看不见的手”，发挥了重要作用在汉英翻译的质量。 But due to the post-war trauma,underdevelopment and all kinds of setbacks and failures in the way of exploring how to build anew China, researches and practices of C-English translation has fallen far behind of that ofEnglish to Chinese translation. Not until the late1970s did China have a relatively maturepolitical and economical environment for further development of its soft power, especiallyEducation. At the same time, more and more scholars and translators both in and out of Chinahave noticed the huge influences that Chinese culture have on the English language. So the C-Etranslation turns out to be more complicated than E-C translation, because the cultural factors,like an “invisible hand”, play an important role in the quality of C-E translation.
In foreign publicity filed of current China, it is beyond all doubt that the members, somelarger scale settings like conversations occurring in workplaces, schools, and other variouskinds of situations, and some more specific settings including TV, radio studios, courts andconsulting rooms of the doctor etc. Therefore, the present study explores the characteristics,distribution features and pragmatic functions of supportive verbal feedbacks in English TV talkshows, by locating conversations in a specific setting---Crossover, an English quality of C-Etranslation has not only affected cross-cultural communication on the cultural level, but alsowill influence the image and benefits on the country level. The truth is that the C-E translationof foreign publicity in China is still in its infancy. Lots of people use English, but less of themare aware the foreign publicity function of it and studies on C-E translation本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。