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of foreign publicityChapter One Introductionare lacking of both quantity and quality. The practice of C-E translation of foreign publicityfield is limited to government diplomacy or tourism via mass media channels. There is littlespecial research in this filed, let the systematic studying and teaching in the school alone.Therefore, this paper is going to seek theoretical support from functionalism, together withso-far discrete studies in this filed to analyze on earth what and how cultural factors affect theC-E translation of foreign publicity, and what kind of strategies should be used when encounterspecific cultural problems.

1.2 Purpose of the study
Since the C-E translation of foreign publicity material has become increasingly importantfor current China to publicize herself to the world, how to enhance the quality of translationalready draw more and more attentions from our government. There is a national passion forlearning English and introducing China to the world for a quiet long time. We can see thatfrom China’s entrance to WTO and Beijing Olympic Games, and many TV programs whichinvite foreigners to join in our activities. In this sense, every citizen should have a sense ofpublicizing when they use English. The first aim of this paper is to let more people know whatforeign publicity is and its significance to China.
Although C-E translation in China has a long history as early as English was introducedinto China for the first time, the complex of Chinese culture and some other political andeconomic reasons leads to the slower development of C-E translation research, let C-Etranslation for foreign publicity purpose alone. The western countries and people have littlechannel to understand China. It is not until the reform and opening-up policy did our countrystart the real “going out” plan. After 30 years’ development, C-E translation in China has madegreat improvement, but C-E translation for foreign publicity purpose has gained not muchattention. It is widely known that a good translation needs comprehensive consideration andsuitable strategies, among all the factors influencing translation quality, extra-linguistic factorsturn out to play a more and more important role in translation. For example, culturalbackground, pragmatic factors, readers and readership, etc. The C-E translation for foreignpublicity purpose has its own features and difficulties, and the cultural barriers aroused bysharp differences between Chinese and English can be regarded as the most obvious trait. Sothe second aim of this paper is to highlight the cultural factor as the biggest factor whichinfluences the quality of C-E translation for foreign publicity and further analyzes causes ofcultural barriers in this field.

Chapter Two Literature Review

2.1 Early research on C-E translation of foreign publicity
English translation activities can be traced back to ancient China, but due to variousreasons, English translation studies and even English teaching and using in the current Chinahave been far behind other developed countries like Japan, Korea, Singapore, etc．The C-Etranslation in China even has a more pessimistic situation. The need of C-E translation mainlydepends on the overall strength and environment of China. Before 1949, the found of hePeople’s Republic of China, there were nearly no possibility of China to publicize herself tothe outside of the world. The interna本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。