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4) accounted for only 18% of total sales of women's apparel sales (Affleap, 2010).
The United States is so, how about in China? Now life is getting better and better, there are more and more fat people in China. According to statistics, China has nearly 300 million people into the ranks of overweight and obesity, of which women account for 54%. That is, there are 150 million people in need of big size clothes, and this figure is almost approaching the entire U.S. population (Todd, 2010). The good life is results in the people are become fatter and fatter. Professor Popkin, from the University of North Carolina, said that the change had happened quickly as obesity was rapidly spreading’. Moreover, the fat people are more than the hunger people (BBC News). China is a developing country which is developed quickly in these years, but the fat people are more and more following the development. ‘Nationwide, there are now some 70-90 million Chinese who are technically obese and the problem are getting worse. By 2015, there are predicted to be as many as 200 million obese Chinese’ (Miler, 2010).

References
Access World News 2006, ‘One Billion People Overweight, 300 Million Obese Worldwide’, Agency France Press. 19 Oct. 2006. 15 Oct. 2006.

Author ANON. ‘Fashion blast for US ‘plus’ sizes’. Available at:
https://info.hktdc.com/imn/04011502/clothing119.htm [Accessed 15th May 2010]
Author ANON. ‘Overweight ‘top word’s hungry’. Available at:
https://news.bbc.co.uk/1/hi/health/4793455.stm [Accessed 15th May 2010]

Author ANON. ‘The big size fashion marketing in China’. Available at:
https://www.yidawo.com/html/chuangyexiangmu/fushichuangye/200812/22-7696.html [Accessed 15th May 2010]

A Deloitte Research Study 2005, ‘China’s Consumer Market: Opportunities and Risks’, Deloitte Research.

Affleap 2010, ‘Is Plus Size Clothing Niche For Obese Prospering?’, available from:
https://affleap.com/is-plus-size-clothing-niche-for-obese-prospering/ [Assessed: September 24, 2010]

Brochure 2009, ‘The 2009-2014 Outlook for Women's Plus-Size Clothing in Europe’, Research and Markets.

Bryant, E 2006, ‘Plus-Size Models Gain New Ground but Fashion Insiders say Thin, Really Thing, is Still De Rigueur on Haute Couture Runways’, San Francisco Chronicle 15 Oct. 2006. SFGate. 9 Nov. 2006 < https://www.sfgate.com/cgibin/ article.cgi?f=/c/a/2006/10/15/LVGGQLMRMD1.DTL>.

Buyusa.gov. 2004, ‘Women’s Plus Size Apparel Trade Mission to Europe’, available at: https://www.buyusa.gov/europe/Womensplussize.html [Assessed: September 2, 2010]

China Textile University 1999, ‘The Development of the China Apparel Industry’, available at:
https://www.hctar.org/pdfs/GS01.PDF [Assessed: September 2, 2010]

Chowdhary, U & Beale, NV 1988, ‘Plus-Size Women’s Clothing Interest, Satisfactions and Dissatisfactions with Ready-to-Wear Apparel’, Proquest Academic Research Library, Vol.66, pp.783-788.

Collis, J & Hussey, R 2009, ‘Business Research: A Practical Guide for Undergraduate and Postgraduate Students’, 3rd edition, Basingstoke: Palgrave.

Easterby-Smith, M, Thorpe, R & Jackson, PR 2008, ‘Management research : an introduction’,3rd ed, Sage, Los Angeles.

Edmonds, C, Croix, SJL & Li, Y 2006, ‘China’s Rise an International Trading Power’, East=West Center Working Paper, Economics Series, No.88, pp.1-45.

Evangeline, 2009, ‘Seize the Opportunity: Plus本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。