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英国留学生硕士论文定制论文题目：Is there an opportunity for a small business selling stylish clothes for size 12 + in China?
论文语言：English
论文专业：fashion&creative economy
字数：14000
学校国家：U.K.
是否有数据处理要求：否
您的学校：Kingston University
论文用于：Master dissertation 硕士毕业论文
格式：要按照英国dissertation的格式
参考文献数量：越多越好，部分可以用中文的
Is there an opportunity for a small business selling stylish clothes for size 12 + in China?
Contents
Contents 2
Chapter 1 Introduction 3
1.1 Research background 3
1.2 Aims and scope of this research 6
1.3 Research significance 6
1.4 Structure of this thesis 7
Chapter 2 Fashion Marketing 8
2.1 Big size clothing market in UK 8
2.1.1 Increased demand for big size clothing in UK 8
2.1.2 Market outlook of big size clothing in UK 10
2.2 Big size clothing market in US 11
2.2.1 Market demand in US 11
2.2.2 Consumer segmentation 12
2.2.3 Different brands for big size clothing 14
2.3 Big size clothing market in China 16
2.3.1 Market demand in China 16
2.3.2 Business opportunities 18
2.3.3 "+ Big ×" brand in China 20
2.3.4 Misunderstanding of big size clothing 21
Chapter 3 Research Methodology 22
3.1 Introduction 22
3.2 Research philosophy 23
3.2.1 Positivism 23
3.2.2 Phenomenology 24
3.3 Research approach 24
3.4 Research methods 25
3.4.1 Quantitative method 25
3.4.2 Qualitative method 25
3.5 Data collection 26
3.5.1 Primary research 26
3.5.2 Secondary research 29
3.6 Limitations of the research 29
3.7 Ethical issues 30
3.8 Summary 31
Chapter 4 Analyses and Discussion 32
4.1 Personal interview results 33
4.2 Survey results 39
4.3 Findings and discussions 47
4.3.1 Findings from interviews 47
4.3.2 Findings from surveys 48
4.4 Marketing strategies 49
4.4.1 Product strategy 49
4.4.2 Price strategy 49
4.4.3 Place strategy 50
4.4.4 Promotion strategy 50
4.5 Opportunities of big size clothing in China 51
Chapter 5 Conclusion and limitations 53
5.1 Main conclusion 53
5.2 Limitations 54
References 55
Appendix 60

Chapter 1 Introduction
1.1 Research background
Fashion industries and fashion businesses are prosperous in the economy. Around US $350 billion was traded in the world and represented 7% of total world exports by the fashion industries in 2004, furthermore, the numbers are continuing to raise. Now there are very important in the economy. ‘The fashion industries are representing 14% of the country’s total industrial production, nearly 30% of total exports. It is becomes the second largest employment generator after agriculture’. ‘There are estimated to be 40 million people employed in the fashion industries in the world’ (Hines and Bruce, 2007). People’s life is better and better now, the big helper is the fashion industry. In addition to the people in the world could not life without the fashion topic.
In 2008, a market research firm in the United States conducted a survey which showed that most American women wear size 14, which is equivalent to the Chinese size XL or XXL. Government statistics show that 64% of American women are overweight, one third of women are obese. The big size clothing (greater than or equal to size 1本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。