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论文题目：英国金融学硕士文献综述Railway segmentation pricing on the Bristol to London route
论文语言：英语论文 English
论文专业：ACCOUNTING AND FINANCE
字数：3000
学校国家：英国
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您的学校：UNIVERSITY OF BRISTOL
论文用于：Master Dissertation 硕士毕业论文
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英国金融学硕士文献综述Railway segmentation pricing on the Bristol to London route

Chapter II Literature Review

This sector goes through relevant literatures relate to the British railway pricing strategies and market segmentations. In section 2.1, the economic theories   about pricing are briefly described, including Supply and demand, Price elasticity and monopoly power in British railway; in section 2.2, Marketing theory is discussed, such as Market position, Market segmentation and the relation with pricing strategies. The legal restriction and price regulation of British railway is presented in section 2.3. Finally, section 2.4 provides insights into price technique. A statement of hypotheses arising from the literature reviews is mentioned after this sector.
这个部门通过相关文献与英国铁路定价策略和市场分割。2.1部分，关于定价的经济理论进行了简要的描述，包括供应和需求，在英国铁路价格弹性与垄断权；在2.2节中，营销理论进行了讨论，如市场定位，市场细分和定价策略的关系。和英国铁路价格规制的法律限制在2.3节。最后，第2.4节价格技术提供的见解。一份从文学评论产生的假设后提到这个部门。

2.1. Economic theory
2.1.1 Basic pricing theory
Pricing is one of the most important decisions of enterprises, this view has become the consensus of researchers. On the one hand, due to the discretion of the price has a great impact on demand; On the other hand, because in market competition, compared with other competition strategies, the role of the price strategy of enterprise cannot be replaced (Richard, 1974). Such as the flexibility of price in the competition, the psychology function of price on passegerss, as well as the influence of the price on enterprise financial status and so on, all directly reflect whether the enterprise can effectively achieve the goal. In some degree, all kinds of the enterprise competition strategies finally will be reflected in the pricing decisions. Nagle and Holden (2002) think the enterprise railway ticket prices can't excessively rely on the cost as the guidance, either can't excessively rely on passegerss as the guidance, but should accord to market changes timely and often modify.

2.2. Marketing theory
2.3. Legal restriction and price regulation

Refernces

•Nagle T. T. and Holden R. K. (2002) The Strategy and Tactics of Pricing 3rd edn., Prentice Hall, Upper Saddle River
•Landsburg S. E. (2002) Price Theory and Applications 5th edn., South-Western, Cincinnati
•Phillips R. L. (2005) Pricing and Revenue Optimization, Prentice Hall
Begg D. Fischer S. and Dornbusch (2003) Economics, 7th ed., McGraw-Hill Education

Richard A Posner．1974. Theories of economic regulation．Bell Joumal of Economics and Management Science，5(2)：335—358

Stigler G．1971. The economic-theory of regulmion．Bell Journal of Economics．1971(2)：3～21

J．Laffont．1994. The New Economics of Regulation Ten Years After．Econometrica，62(3)：507～537

Kasanen R，Ghajar R．1994. Evaluation of the marginal outage costs in electric generating systems．Utilities Policies，4(4)：155—164，

Roy A，Hanssens D M，Raju J S．1994. Competitive pricing by a price leader．Management Science，40(7)：809—823．

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