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论文作者:meisishow论文属性:硕士毕业论文 dissertation登出时间:2014-09-19编辑:meisishow点击率:10278
论文字数:4425论文编号:org201409171650051166语种:英语 English地区:美国价格:免费论文
关键词:营销行业解析美国营销协会AmericanMarketing Association
摘要:本文是针对美国营销管理市场的分析,也是一篇留学生论文,我们通过此文可以了解到美国设定营销管理的细则,也同时也可以学到相关的留学生论文书写范例。
According to Primark this means that:
employees have equal opportunities based on merit
suppliers are treated fairly
local communities are respected and supported by Primarkthe company takes its environmental responsibilities seriously As Primark is an international business with a global supply chain Primark accept that they have a responsibility to trade ethically. This includes that Primark suppliers live up to their values and behave as well towards the employees. Primark have more than 400 suppliers in over 16 countries. They buy in very large volumes and aim to build long-term relationships with suppliers and gain trust. Primark directly contributes to the employment of more than 700,000 workers across the continents.
According to Primark:
“Primark is committed to providing the best possible value for our customers, but not at the expense of the people who make our products.”
In Primark employment, there is no forced, bonded or involuntary prison labour. Employers are not required to lodge 'deposits' or their identity papers and can leave any time their employment after reasonable notice. Primark provide an open attitude towards the activities of trade unions and their organisational activities. Employers receive regular and recorded health and safety training, and training repeat for new or rejoined workers. As come to environment there is no child labour in Primark.
Primark is a member of the Ethical Trading Initiative (ETI), an alliance of companies, trade unions and voluntary organisations working on partnership to improve the lives of people working in global supply chains. In India Primark works with an NGO called SAVE which help to understand and address the challenges faced by workers in the communities where Primark products are made. In China we are working with ICO, a non-profit organisation, and are extending our work with other stakeholders.
To, make the environment healthy and happy Primark progressively replacing plastic carrier bags with the paper bags. Paper bags are fashionable and reusable.
Primark gave plenty of about the business and how they work on there website, which is easily assessable by any user. Products different sizes guide is available on the website including different brands availabilities. Users can easily search the store near their place by the help of store locator available on the website. These all availabilities can make user or customer to assess Primark more easily and safely.
Task three
Explain the various elements of the marketing concept and how they apply to Primark.
The marketing concept is the philosophy that businesses/organisation use to analyse the needs of their customers and make decisions to satisfy those needs, rather than the competition. Today most firms use the marketing concept.
Elements of Marketing Concepts:
The Production Concept:
The production concept is an idea that a firm should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost products would in and of itself create the demand for the products.
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