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At the time, the production concept worked fairly well because the goods that were produced were largely those of basic necessity and there was a relatively high level of unfulfilled demand. What ever company produce in low cost and in large quantity was sold out profitably. There weren’t enough competitors in the market.

Primark offer good quality fashion at low prices. Success of Primark is based on big volumes, low mark-ups, and minimal advertising. They are the lean business which responds quickly in the marketplace, good buying and excellent distribution.

The Sales Concept:

As, mass production become commonplace, competition increased, and there is little unfulfilled demand. Firms/businesses practice the sales concept (or selling concept), under which companies not only produce the products, but also try to convince customers to buy their products through advertising and personal selling.

The sales concept pays little attention to the product actually as if needed; the goal simply is to beat the competition to the sale with little regard to customer satisfaction. The sales concept is more likely depend on the feedback from customer & the sale of the product is fall in the promotions.

Primark use this strategy as, they produce wide range of in market fashion clothing. The quality of product as compare to price is very less. Primark do every sort of clothing which is in demand and in fashion. To compete the competitors Primark introduce new and fresh design in the market at the low price. The products and fashion they produce can be worn as causal and as on occasions.

The Marketing Concept:

Marketing concept involves focusing on customer needs before developing the product. Realising profit by successfully satisfying customer needs over the long-term. Firms typically set up separate marketing departments whose objective it to satisfy customer needs.

Primark is always kept eye on the customer satisfaction. Their products are good in quality and more demanding because of the low price. The business of Primark always put customer’s needs before producing their products. Primark produce according to the customer’s demands and needs. What people want to wear in daily routine and on occasions, Primark make sure that those needs provide to their customers at low price.

Task four

Identify and assess the benefits and costs of a Marketing Approach and how you perceive Primark to have addressed this.

Relationship marketing is a process of creating, maintaining and enhancing strong relationship with customers and other stakeholders. Relationship marketing is more focused on to building strong long term relationship with customers.

Relationship marketing is important to satisfy and establish relationships with customers and other parties so that objectives of both parties can be met. It is more focused on customer retention with highly customer service and commitment.

Primark take good care of suppliers in the first place and then aim to develop long-term relationships. Primark have more than 400 first tier suppliers from where they buy directly - less than 2% in the UK or Ireland, while remainder of produ本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。