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Price:

Price must be competitive and must be profitable. The pricing strategy can comprise discounts and offers.

Place:

It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels, like Internet, wholesalers and retailers.

Promotion:

It includes the various ways of communicating to the customers of what the company is offering. It is about communicating about the benefits of using a particular product.

People:

People means the customers, employees, management and everybody else involved in it. It is essential for everyone to realise that the brand reputation that they are involved with is in the people’s hands.

Process:

It refers to the methods and process of providing a service and is essential to have knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things.

Physical (evidence):

It refers that the product physically has to be present in the market. A service has to be goes out to the customer, it is essential that you help them see what they are buying.

According to marketing mix 7Ps, Primark use right tactics to attract the customers and run profit business. Primark always introduce the products that attract the people and what people want to see or want to buy. It always brings the product which is according to fashion and always provide with the low price.

There are 162 stores all over the country and the product is available in all the stores. Prices remain same of the product in every store. Primark promotes their product quite often because there products are so cheap and everyone can afford it. But, in busy time business put promotions on plenty of their products.

Primark is one of the leading companies in the retail market. They are running profitable business and well known in reputation of their prices. The people working in the company are well professional who bring profit for the business. The services provided by the Primark staff are acceptable as they deal with customer about their products and satisfied them. The physical presences of their entire product are according to the people need. Last but not least, the business concentrates on their products and make sure that it is available in the stores.

Describe how Primark develops its products to sustain competitive advantage.

Explain how Primark’s distribution is arranged to provide customer convenience.

How are Primark’s prices set to reflect their objectives and market conditions?

As we discuss and describe earlier in Tasks 9, 10 and 11 about the Primark development, distribution and prices to approach the customer and satisfied their need. Answer will be the same.