Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:meisishow论文属性:硕士毕业论文 dissertation登出时间:2014-09-19编辑:meisishow点击率:10279
论文字数:4425论文编号:org201409171650051166语种:英语 English地区:美国价格:免费论文
关键词:营销行业解析美国营销协会AmericanMarketing Association
摘要:本文是针对美国营销管理市场的分析,也是一篇留学生论文,我们通过此文可以了解到美国设定营销管理的细则,也同时也可以学到相关的留学生论文书写范例。
Primark have to guarantee that the products that they are offering will ensure sale. This could only be done by understanding the market and by establishing great relations with their customers through customer relationship management. Hence, the success of Primark is manifested in the ability of the company to balance both the external and the internal operations of the firm. The demands of the people and the stability of the company to provide those demands are the key ingredients to the overall success of Primark.
Task 10
Explain how Primark’s distribution is arranged to provide customer convenience.
All suppliers and their factories manufacturer for Primark are covered by Code of Conduct. Primark have an increasingly comprehensive programme of auditing to ensure that suppliers act according to the Code. Audits are carried out by Primark regionally based ethical trade managers.
Almost two-thirds of their purchasing spend is with top 100 suppliers. Primark audited 162 suppliers and 340 production sites during the year. 70% of these audits were carried out by specialist external auditors and the remaining 30% by local ethical trade team. Primark targets for 2009 are even more ambitious. They are planning to audit and engage in follow up with factories working for the top 250 suppliers. This will cover 87% of our suppliers by expenditure, and involve over 1,000 audits.
All audits and commitment of suppliers with Code of Conduct shows that how important customer’s satisfaction is for Primark. Audits are necessary in the business so that the staff get well qualified and have personal skills for the business and market in which they are working to satisfied and convenience the customer. The quality and price is the main two things that make people to shop from Primark. The stores are all over the country that makes people approach them easily.
To be friendly and helpful towards customers and staff, the public need to think that we are a friendly company; this will make them want to come to store. Business treat everybody the same. The people with less money will be treated the same as people that have lots of money. Primark make everyone in the store feel individual, and make everyone feel like they are ‘special’.
Task 11
How are Primark’s prices set to reflect their objectives and market conditions?
Studies had shown that low-cost retailer such as Primark is the store what people wanted.
If we compare other retail companies in the UK, the only thing it does not have is probably the budget chain like Primark clothing.
Primark is in the Tertiary Sector; the store buys raw materials from a Secondary Business and sells the products, such as clothing and shoes. It is a large, multinational business. It is quite a well-known business and there are several stores throughout the United Kingdom. Most of people have heard of this store, so it is a strong, well-run organisation. Primark earn plenty of profits, so they are able to provide more products for the public.
The businesses objectives are to provide good quality products for the public. Business wants the public to realise that they are a good company 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。