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and just because products are cheap, it doesn’t mean that they are rubbish. This will achieve by having their products made by people that know what they are doing and test them to check that they are good in quality.

To sell goods at reasonable prices; business provide wide range of options to customers, in good quality at reasonable prices. As compare at other stores, selling similar products, and making Primark is low in price.

Task 12

Illustrate how Primark integrates their promotional activity to achieve their marketing objectives.

In the UK, the retail value-clothing market is growing. At the expense of retailers with more established, quality reputable clothing lines, several companies such as Matalan, Tesco, and Asda are pushing their self to offering consumers low-cost, high-fashion. Primark, a subsidiary of Associated British Foods plc, is arguably the fastest grower with 162 stores in the UK, Republic of Ireland, and a small presence in Spain.

'Our low prices are the result of technology, efficient distribution and supply, bulk-buying and the fact that we spend almost nothing on advertising.'

The company is able to negotiate cheap prices from manufacturers in Asia and Eastern Europe because of the high volume of turnover that it focuses on achieving in its stores. It accepts lower profit margins on its products, all in all ensuring price points that are well below anything that the majority of retailers can offer. Primark stores are often heaving with people, messy, and plagued by long queues, but customers know to expect this.

Primark, with the slogan 'looks good, pay less', targets primarily the fashion conscious, price conscious under-35s segment, both males and females. The success of Primark products assortment strategy lies in the ability to find out what is fashionable, design a budget version, and bring it quickly to stores. It takes approximately just 6 weeks from the initial concept stage for Primark to start selling a specific item in stores.

However the Primark is not without its problems. It is currently involved in several issues over accusations that it has copied the designs of rival retailers. A more critical current controversy is a report which accuses Primark of serious human rights abuses and sweatshop labour in its Asian factories.

Personally I don’t think that their market position will be much affected. Many of their main rivals have undergone similar scrutiny, and the Primark is strong in their approaching marketing strategy that it is quite capable of resisting the charges of the rumour mill. I think that the majority of consumers can expect and will expect to look good and pay less for a long time yet to come.

Task 13

Look at the extended marketing mix (7 ’p’ s) and analyse how Primark uses these or otherwise.

Marketing professionals use many tactics to attract their customers. These activities comprise of different concepts, the most important one being the marketing mix.

The 7Ps of the marketing mix can be discussed as:

Product:

Basically, it involves introducing new products or improvising the existing products. It must provide value or set price of a product to a cus本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。