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中国城市移动广告的效果-英国硕士毕业thesis:Effectiveness of mobile advertising in urban China [3]

论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2014-06-24编辑:anne点击率:6376

论文字数:13821论文编号:org201406241322357535语种:英语 English地区:英国价格:$ 132

关键词:移动广告mobile advertising英国硕士毕业thesismedia and marketing

摘要:本研究试图探讨影响中国城市移动广告的效果的元素。首先,在移动广告和相关理论,媒体和营销进行全面的文献回顾中进行,作为本研究的基础。该理论框架包括市场营销,消费者行为学和心理学的基础。

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