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论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2010-06-19编辑:vshellyn点击率:4994
论文字数:论文编号:org201006191321191746语种:英语 English地区:英国价格:免费论文
关键词:Corporate social responsibilityregulationsmarket orientationownership structure
corporate social responsibility in China
Impact of regulations, market orientation and ownership structure
Abstract
Purpose – This paper aims to report on a study that contributes to the understanding of the
determinants of corporate social responsibility (CSR) in the largest emerging market, namely China.
Design/methodology/approach – The approach is a survey of 600 hotels that resulted in
143 returned responses from top managers.
Findings – Market orientation is the most significant predicator of CSR followed by government
regulations. In contrast, ownership structure is found to have little effect.
Originality/value – Previous research on CSR focuses on its nature and impact on business
performance, and is carried out mainly in developed countries. This research contributes to one’s
understanding of the determinants of CSR in emerging markets like China.
Keywords Corporate social responsibility, Regulations,Market orientation, China, Corporate ownership
Paper type Research paper
留学生论文https://www.51lunwen.org/
Introduction
Recently, corporate social responsibility (CSR) has received considerable attention
from both academics and practitioners (Smith, 1996; Jones, 1997; Griffin and
Mahon, 1997; Waddock and Graves, 1997; Maignan and Ferrel, 2001; Maignan and
Ralston, 2002, Graafland et al., 2003; Durand, 2006; Jamali and Mirshak, 2007). This
may be explained by the fact that although some studies postulated a negative
relationship (Vance, 1975) or no relationship (Aupperle et al., 1985) between the CSR
and business performance, more recent studies provided the empirical evidence that
there is a positive relationship between those two constructs (Abratt and Sacks, 1988;
Russo and Fouts, 1997;Waddock and Graves, 1997). In addition, the empirical evidence
suggests that CSR could have other benefits to a firm. For instance, a recent survey
(Smith, 1996) found that 88 per cent of consumers in the study are more likely to buy
from a company that is socially responsible, suggesting that CSR could be an effective
marketing tool in the future. It is also reported that CSR could have positive effects in
helping companies to attract more talented and committed employees (Maignan et al.,
1999). In contrast to a growing body of research supporting the importance of CSR, the
issues relating to the determinants and development of a CSR are still relatively
under-researched. In addition, most of the research to date has been conducted in the
developed countries, mainly in the USA and Europe. Consequently, there is limited
knowledge on how CSR is perceived and implemented by companies in developing
countries (Al-Khatib et al., 2004).
This paper aims to contribute to the above under-researched areas by considering
the relative impacts of government regulations, ownership structure and company’s
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Appendix
Scale Scale items
Coefficient a
(hotel sample)
Market留学生论文https://www.51lunwen.org/
orientation
1. We are quick to detect changes in our customers’ product
preference
2. We are quick to detect fundamental shifts in our industry
(e.g. competition, technology, regulation) 0.88
3. We periodically review the likely effect of 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。