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研究报告范文:本田汽车如何成功克服经济危机

论文作者:www.51lunwen.org论文属性:报告 Report登出时间:2014-08-19编辑:caribany点击率:8132

论文字数:3504论文编号:org201408191535041191语种:英语 English地区:中国价格:免费论文

关键词:经济危机本田公司The successes of Hondaovercoming the crisismajor limitation

摘要:本文研究的是本田汽车如何克服经济危机的问题,本田是一家前景光明的企业,但是08年的经济危机对汽车行业造成了打击,但本田优秀的企业文化和强有力的战略使得本田大获全胜地渡过了经济危机。

在过去的十年里一直到2007年,全球汽车业经历了一个大繁荣。有汽车的消费者有更多的可支配收入和对汽车的有史无前例的需求。但是,好景不长。2008年,汽车行业经历了有史以来最严重的危机。这主要是受全球经济衰退的影响,但其他因素也起了很大的作用。因此,许多汽车制造商遭受销售下滑和巨大的损失。到底出了什么问题,汽车行业如何进行反弹?这些将是本报告研究的问题。同时,该报告的重点是研究本田成功克服经济危机。


该报告的局限性


任何研究都有两个主要数据来源。他们是原始数据和二级数据。研究者通过问卷调查、访谈等获得原始数据。二级数据依赖于先前的研究数据。由于本研究的时间和范围有限,研究者完全依赖二手资料。使用辅助数据的问题在于,它可能不完全适合于研究的需要。这是该报告的主要缺陷。


For much of the past decade until 2007, the global auto industry experienced a boom. There was an unprecedented demand for automobiles as consumers had more disposable income and an appetite for cars. However, the good times did not last forever. In 2008, the industry was jolted by its worst ever crisis in memory. This was mainly triggered by the global economic recession, but other factors played a role as well. Consequently, many car makers suffered from declining sales and large losses. What went wrong and how did the automobile industry bounce back? These are some of the issues that will be examined by this report. Also, the report focuses on the successes of Honda in overcoming the crisis.


LIMITATIONS OF THE REPORT


There are two main sources of data for any research. They are primary data and secondary data. Primary data is obtained by the researcher through questionnaires, interviews and so on. Secondary data is the reliance of preexisting data for research. Due to the lack of time and limited scope of this study, the researcher relied entirely on secondary data. The problem with using secondary data is that it might not be exactly suited for the needs of the research. This is the major limitation of the report.


SCOPE OF THE REPORT
This report examines a few critical areas which are:
Critically evaluating the global auto industry in the three most recent years
Analyzing and comparing the strategies used by key players
Critically reviewing the Leadership styles of key players

Examining the extent of CSR in the auto industry


BRIEF OVERVIEW OF THE GLOBAL AUTO INDUSTRY


The global automobile industry is very competitive and fragmented. The consumer is virtually spoilt for choice as there are automobiles to cater for every taste and budget. However, this is not good news for car makers as they have to position themselves in creative ways. As of March 2010, the top three global auto makers are Toyota, General Motors and Volkswagon. Even though Toyota’s image is somewhat tarnished by the recent car recall scandal, it still commands a strong lead over the rest. Since the crisis of 2008 to 2009, we see signs of improvement as car sales are increasing. Yet, there is much turbulence ahead and the industry may still experience some shocks in future.


APPLICATION OF THE STRATEGIES


Business Level strategy versus Corporate Level Strategy
Business level strategy is defined as an organizational strategy that seeks to determine how an organization should compete in each of its businesses (Robbin and Coulter, 2005). In contrast, corporate level strategy is an organizational strategy that seeks to determine what business a company should be or wants to be.

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