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论文作者:www.51lunwen.org论文属性:报告 Report登出时间:2014-08-19编辑:caribany点击率:8195
论文字数:3504论文编号:org201408191535041191语种:英语 English地区:中国价格:免费论文
关键词:经济危机本田公司The successes of Hondaovercoming the crisismajor limitation
摘要:本文研究的是本田汽车如何克服经济危机的问题,本田是一家前景光明的企业,但是08年的经济危机对汽车行业造成了打击,但本田优秀的企业文化和强有力的战略使得本田大获全胜地渡过了经济危机。
THE RULES OF CSR
Brief Introduction
Corporate responsibility refers to the set of obligations the organization undertakes to protect and enhance the society in which it functions (Griffin and Pustay, 2007). There are three broad areas of corporate responsibility which are organizational stakeholders, the natural environment and general social welfare. Corporate responsibility is directed towards organizational stakeholders because these are the people and organizations that are directly affected by the practices of an organization and that have a stake in its performance. Most companies that strive to be responsible to their stakeholders focus on three main groups which are employees, customers and investors. Other stakeholders may then be selected based on their relevance or importance to the organization and the company tries to address their needs and expectations too.
Analysis
The stakeholder theory considers the impact of expectations of the different stakeholder groups to determine corporate responsibility. This is expressed by Drucker in his views on business ethics in that management is ultimately responsible to itself and society at large. These sentiments were re-echoed later by Freeman (1984, cited in Enquist et al, 2006) who said it was not just a matter of social responsibility or business ethics, but ultimately the very survival of the company hinges on it. Stakeholders are ‘groups from whom the organization has voluntarily accepted benefits, and to whom the organization has therefore incurred obligations of fairness’ (Galbreath, 2009). A firm’s traditional stakeholders are its shareholders, employees, creditors, customers and the government. However, the scope has been expanded in recent years to include non-governmental organizations and the community as a whole.
Over the last three decades, we have witnessed a fundamental shift from the classical view of corporate responsibility to the socioeconomic view. This is the view that management’s corporate responsibility transcends merely making profits but also encompasses protecting and improving the welfare of society. This position is based on the conviction that companies are not independent entities responsible only to shareholders. They also have a responsibility to the society at large that allows their creation through various laws and regulations and supports them by purchasing their products and services. In addition, supporters of this view believe that business organizations are not just merely economic institutions. Society expects and even encourages businesses to become involved in social, political and legal issues.
Corporate responsibility is utilized as a management tool for managing the information needs of the various powerful stakeholder groups and managers use corporate responsibility to manage or influence the most powerful stakeholders in order to gain their support which is vital for survival (Freeman et al, 2001, 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。