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论文作者:www.51lunwen.org论文属性:报告 Report登出时间:2014-08-19编辑:caribany点击率:8192
论文字数:3504论文编号:org201408191535041191语种:英语 English地区:中国价格:免费论文
关键词:经济危机本田公司The successes of Hondaovercoming the crisismajor limitation
摘要:本文研究的是本田汽车如何克服经济危机的问题,本田是一家前景光明的企业,但是08年的经济危机对汽车行业造成了打击,但本田优秀的企业文化和强有力的战略使得本田大获全胜地渡过了经济危机。
A core competency is defined as an internal capability that is vital to a company’s strategy (Porter, 1990). Honda is famous for its core competencies, especially its engine. Called the compound vortex controlled combustion (CVCC) engine, it was a breakthrough in engineering. The problem with engines up to then was that pollutants would be formed from internal combustion engines. Attempts to eliminate one pollutant invariably led to the proliferation of another and it was assumed that nothing could be done about it. Honda refused to accept the status quo and came up with an ingenious and at that time unorthodox solution. It came up with an internal catalytic converter in the engine that removed all pollutants after combustion, an idea that is now used in most engines. In this respect, Honda showed its ability to reconcile the concept of design and function. This ability endows the firm with a competitive advantage.
Honda approaches new product development by employing SED teams who work on a project from start to finish. Honda also has a specific model replacement system in which all parts of each model are systematically phased out and replaced in four years. Consequently, the company is able to shift from one product to another seamlessly and with few glitches.
THE RULES OF MERGERS AND ACQUISITIONS
Brief Explanation
Analysis
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