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卢卡斯石油产品公司是一家生产和销售汽车油和添加剂的公司。1989年，卡车司机福雷斯特·卢卡斯和他的妻子夏洛特成立了该公司，总部位于加州Corona。该公司为美国汽车提供润滑油和添加剂。它提供重型加合成润滑稳定剂，以及燃料处理的产品，如半合成的自动传动液。除了车轮和滑块润滑油，液压油，重负荷润滑脂，链条油以及液体和金属抛光剂，它也提供发送修复的产品，如赛马，马达，齿轮，卡车，枪，摩托车油。该公司也从事汽车赞助商和赛车场合促销活动。举例来说，该公司是一批像国家协会联合汽车赛车（NASCAR）和印地赛车联盟赛事（麦格劳 - 希尔公司2009 2009年）中的赞助商。

卢卡斯石油产品公司是在客户汽车行业中发展最快的添加剂公司之一;

Lucas Oil High Performance Motorcycle Oil

The Company

Lucas Oil products Inc. is a firm that manufactures and sells automotive oil and additives. The company was established by truck driver Forrest Lucas and his wife Charlotte in 1989 and is based in Corona, California. The company offers lubricants and additives for automotives in the United States. It provides heavy duty plus synthetic lubricate stabilizers, as well as fuel treatment products like semi-synthetic automatic transmission fluids. It also provides transmission fix products such as racing, motor, gear, truck, gun, and motorcycle oils, in addition to wheel and slider lube, hydraulic fluids, heavy duty grease, chain lubricants as well as liquid and metal polishes. The company too engages in automobile sponsorships and racing occasion promotions. For instance, the company is the sponsor of a number of racing events like National Association for Stock Car Auto Racing (NASCAR), and Indy Racing League events (The McGraw-Hill Companies Inc. 2009).

Lucas Oil Products Inc. is among the fastest-growing additive companies in the customer automotive industry; reason because it is featuring a line of oils, grease and problem-solving additives. Through inventive product research and improvement, in conjunction with aggressive Marketing strategy, the company has established itself as the top selling additive form in the America's automotive industry and is rapidly becoming a product of preference for many clients Hispanic, (2005). The company has many competitors in the market of automotives oil, some of them include; U.S. Oil Co., Wynn Oil Company, Shell, Chevron corporation and many others.

Micro Environmental Factors are internal factors attached to the corporation that have a direct influence on the organizations strategy (Learnmarketing, 2009). They factors include:

Customers;

firms survive on the base of meeting the interests, wants and offering benefits for their clients. Failure to accomplish this will result in an unsuccessful business strategy. Lucas Oil Products are available in many retailers in the country such as Auto Zone, Napa, O'Reilly Auto Parts, PEP Boys, Advance Auto, Checker, Shucks, Carquest, Murray's, CSK Auto Parts and Kragen Stores nationwide.

Employees;

employing the correct personnel and keeping these personnel motivated is a crucial factor of the strategic planning process of a business. Training and development of the work force is essential, especially in the service sector marketing to enable the firm to gain a competitive edge.

Suppliers;

these include the raw materials suppliers. When the prices of raw material used by any company increase; it results to a negative impact on the marketing strategy of the company as prices are forced to rise as a result. Closer supplier associations are one approach of ensuring competitive and excellence products for a company.

Shareholders;