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reas and strategies that can make the organization expand, take advantage of on an existing hole in the market, or come up with a new offering to meet an expectation in the market. Valuable opportunities can emerge from things like: advancements in technology and markets on both a narrow broad and level, changes in government policy connected to your field, changes in communal patterns, population profile and lifestyle dynamics and local events (Mindtools, 2009). The brand name of Lucas oil is well known worldwide today. The main concern over the past small number of years has been to put this name brand to be still better known globally which they have achieved. Their provision of new products has been tended by the public demands.

Similar to opportunities, threats are external to the business. They are factors in the market that might have an unfavorable impact on growth, like a new competitor or dynamics in the client behaviors. A company should look at the obstacles it is facing, what are the competitors are doing that should be concern you, changes in the required specifications for your job, goods or services, any change technology that might threaten your position, bad debt and cash-flow problems at your organization and if any of your weaknesses critically threaten your company. Brand recognition is the important factor affecting their competitive position. The most crucial threat is that of the global credit crunch which has threatened to force business away from any company Lucas oil included.

Marketing Strategy

Marketing strategy the process that allows a business to concentrate its scarce resources on the best opportunities to enhance sales and realize a sustainable competitive advantage. It is centered on the key theory that customer satisfaction is the chief goal. A marketing strategy is a designed plan which unites product development, distribution, promotion, and pricing system, identifies the organization's marketing goals, and explains the way they will be accomplished within a declared timeframe. Marketing strategy helps in deciding on the choice of target market division, positioning, marketing merge, and distribution of resources.

Marketing strategy have six elements that are vital and should be adopted it the strategy has to be fruitful. These elements are sometimes referred as the six P's of marketing. The six P's of marketing have been tested by several market theorists practically and found to be effective. Understanding every of the six P and how to use it can assist your marketing outcomes skyrocket. They include;

Product;

importantly here is to know what is the company's real product. This is greatly influenced by what do the customers or users of the products have to say and consequently changing the services and products you offer them to satisfy their wants and desires. Lucas Oil Products Inc. has noticed these and has offered direct links to their clients to give their view and opinions through their website and in the open events that they sponsor. By the way of innovative product research and development, together with aggressive marketing strategies, the company has revealed itself as the favorite selling fuel treatment and additive products producer in America and Canada.

Price;

which help the company identify if people can really afford the products and what they value do they attac