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ending automobile oils and gear oils for the racing sector. They are true racing oils that by far surpass all manufacturer specifications and are known to outlast other oils up to four times on the road. Lucas presents a full range of motorcycle oils that by far go beyond all OEM specifications for the motorcycle and All-Terrain Vehicles industry. Lucas Motorcycle oils may be used in every motorcycle or ATV engine, water cooled or air cooled.

There are many key benefits that the consumer can get through using these products that cannot be gotten from other manufacturers. These benefits include lower oil temperatures, longer oil life, less noise and smaller amount of leaks, which assures the user extended component life.

The Lucas High Performance Motorcycle Oils are packaged in several packages that are suitable for specific users that utilize the product. This enables the user save money and avoids wastages as the oil cases/packages are designed to fit the exact use it was intended for. The packages for this product include:

SWOT Analysis

The best way to reviewing your business and market strategies is to undertake a SWOT analysis. SWOT is an acronym for strengths, weaknesses, opportunities, and threats that a business has. A company is affected by various factors that may be both internal and external. Strengths and weaknesses correspond to internal factors while opportunities and threats stand for external factors that influence the company. A SWOT Analysis tool is a management's internal and external diagnosis methodology that helps financial institutions deal with this ever changing environment. In marketing, we will perform a SWOT analysis as an aid to strategic planning.

The internal factors are those that come out from within the organization ranging from the way it processes its products to how it handles the personnel within its premises. Strengths represent the internal factors of your company, either tangible or non-tangible that can be judged to be working well (Chapman, A. 2009). They can consist of particular personnel skills or the products and services that the company considers their best. They concentrate on any area of the organization that can not be matched by its competitors. One of the strengths of the company is the partnership playing with MavTV and they have formed a Major Strategic Agreement involving the Two Companies; MavTV (an all time cable and satellite television network) and Lucas Oil Products (Reuters, 2009). The two firms will be working jointly on original HD programming that involved sharing production services in Atlanta and Los Angeles and organizing joint marketing and promotional campaigns. Besides the dealer complex and distributors, Lucas Oil has also created an exceptional partnership with hand chosen eminence aftermarket and OEM motorcycle dealers known as to as ‘Lucas Oil Pit Stops'.

Weakness being another internal factor looks at the gaps in the product or service provision, skills that the personnel of the company are considered not to have, or still be deficient in of capital. They represent those areas or aspects within your organization that adversely have an influence on the organization's ability to expand and move to the next level.

The external factors are those influences from without the organization; they range from competitors to the market factors. Opportunities represent the a